All agenda items listed below are subject to change.
 

Wednesday, November 18, 2026
2:00 PM - 4:30 PMOptional Activity: Petco Park Tour

Explore America's #1 Ballpark on one of our daily guided tours. Experience the ballpark as only players and staff do. Led by a tour guide, this historical, behind-the-scenes tour allows guests to experience the ballpark while learning about the history of Petco Park and the San Diego Padres.  Cost: $75

 
2:00 PM - 5:00 PMOptional Activity: Gaslamp Quarter Food & Drink Tour

Explore San Diego’s Gaslamp Quarter, the historic heart of America’s Finest City. Experience what makes this neighborhood one of the top destinations for dining, entertainment, and nightlife. This San Diego food tour will uncover the district’s intriguing past. On these tours, you will learn the secrets behind the district’s historic buildings, and travel back in time to when thousands arrived in the port town of San Diego. This popular food and drink tour will not only satisfy your taste buds, but your curiosity, too!  Cost:  $125

  • A walking history tour of San Diego’s thriving “New Town”
  • Indulge your senses and taste original flavors from 4 participating restaurants
  • Drink samples at 3 of the 4 locations
  • Listen to stories about the scandals of the Stingaree District
  • Learn some of the history that they don’t teach you in a classroom
  • Enjoy enough delicious food for a light meal
 
4:00 PM - 6:30 PMRegistration Open

Come pickup your badge before the opening reception.

 
5:00 PM - 6:30 PMExhibitor Move In  
6:30 PM - 8:00 PMHappy Hour Welcome

Join us for a cocktail and appetizers to start the conference on the beautiful patio at the Hilton San Diego Bayfront hotel.

 
Thursday, November 19, 2026
8:00 AM - 9:00 AMContinental Breakfast & Coffee  
8:00 AM - 5:00 PMRegistration Open  
8:30 AM - 9:10 AMWelcome & Opening Session Emiliano Escobedo
9:10 AM - 9:35 AMInside the Peruvian Avocado Industry

An inside glimpse into production, seasonality, market signals & opportunities ahead in the Peruvian avocado industry.

 
9:35 AM - 10:00 AMInside the Colombian Avocado Industry

An inside glimpse into production, seasonality, market signals & opportunities ahead in the Colombian avocado industry.

Manuel Michel
10:00 AM - 10:15 AMBreak  
10:15 AM - 10:45 AMAvocados on the Menu

Foodservice Trends, Consumer Cravings and Menu Opportunities Driving Demand

Samantha Biljan-McElheny
10:45 AM - 11:15 AMServing the Next Wave of Avocado Demand

This panel will discuss foodservice leaders on menu growth, consumer appeal & what the industry must deliver.

Jennifer Strailey
11:15 AM - 11:40 AMInside the California Avocado Industry

An inside glimpse into production, seasonality, market signals & opportunities ahead in the California avocado industry.

Ken Melban
11:40 AM - 12:05 PMInside the Chilean Avocado Industry

An inside glimpse into production, seasonality, market signals & opportunities ahead in the Chilean avocado industry.

Francisco Contardo Sfeir
12:05 PM - 2:30 PMLunch & Exhibit Hall Networking  
2:30 PM - 2:55 PMInside the Mexican Avocado Industry

An inside glimpse into production, seasonality, market signals & opportunities ahead in the Mexican avocado industry.

Luis Javier de la Rocha Zazueta
2:55 PM - 3:40 PMThe Avocado Demand Engine

Marketing Leaders on Brand Building, Consumer Engagement, Retail Support & Category Growth

Alvaro Luque Gary Caloroso Gina Widjaja
5:00 PMEvening at Leisure to Explore San Diego  
Friday, November 20, 2026
8:00 AM - 9:00 AMBreakfast  
8:00 AM - 3:00 PMRegistration Open  
8:30 AM - 9:15 AMAvocados in a Changing World

Global Production Outlook, Trade Flows and the Demand Challenge Ahead

Eric Imbert
9:15 AM - 9:55 AMThe State of the Economy Arjun Chakravarti
9:55 AM - 10:25 AMGrowing Yield and Farm Profitability

Key growing practices and strategies with proven infield success across California growing regions

Daniel Klittich, PhD
10:25 AM - 10:45 AMBreak  
10:45 AM - 11:30 AMProof from the Grove

Growers of Every Size Share Practical Paths to Higher-Yielding Operations

Jason Cole Jim Miller
11:30 AM - 12:00 PMThe Retail Reality Check

How Shoppers, Channels, Merchandising and Fresh Trends Are Reshaping Avocado Growth

Jonna Parker
12:00 PM - 2:30 PMLunch & Expo Open  
2:30 PM - 3:15 PMLeading Through the Avocado Inflection Point

CEO perspectives on the Forces that Will Define the Future of the U.S. Market

John Pawlowski Ricardo Uribe Juan Pablo Cerda Jose Antonio Villaseñor Zurita Percy Muente Kunigami Emiliano Escobedo
3:15 PM - 4:00 PMWinning the Produce Aisle

This panel of retail leaders will discuss trends, expectations & execution that drive avocado growth.

Jennifer Strailey Scott Bennett
6:30 PM - 9:00 PM San Diego Bay Sunset Cruise Reception

Close out the conference while networking and enjoying sweeping views of San Diego Bay during a private three-hour yacht cruise aboard the new California Spirit. Just steps from the hotel enjoy this unique evening with food and drinks included. *RSVP and ticket required. Limited capacity.