All agenda items listed below are subject to change.
| Wednesday, November 18, 2026 | ||||
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| 2:00 PM - 4:30 PM | Optional Activity: Petco Park Tour | Explore America's #1 Ballpark on one of our daily guided tours. Experience the ballpark as only players and staff do. Led by a tour guide, this historical, behind-the-scenes tour allows guests to experience the ballpark while learning about the history of Petco Park and the San Diego Padres. Cost: $75 | ||
| 2:00 PM - 5:00 PM | Optional Activity: Gaslamp Quarter Food & Drink Tour | Explore San Diego’s Gaslamp Quarter, the historic heart of America’s Finest City. Experience what makes this neighborhood one of the top destinations for dining, entertainment, and nightlife. This San Diego food tour will uncover the district’s intriguing past. On these tours, you will learn the secrets behind the district’s historic buildings, and travel back in time to when thousands arrived in the port town of San Diego. This popular food and drink tour will not only satisfy your taste buds, but your curiosity, too! Cost: $125
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| 4:00 PM - 6:30 PM | Registration Open | Come pickup your badge before the opening reception. | ||
| 5:00 PM - 6:30 PM | Exhibitor Move In | |||
| 6:30 PM - 8:00 PM | Happy Hour Welcome | Join us for a cocktail and appetizers to start the conference on the beautiful patio at the Hilton San Diego Bayfront hotel. | ||
| Thursday, November 19, 2026 | ||||
| 8:00 AM - 9:00 AM | Continental Breakfast & Coffee | |||
| 8:00 AM - 5:00 PM | Registration Open | |||
| 8:30 AM - 9:10 AM | Welcome & Opening Session | Emiliano Escobedo - Hass Avocado Board | ||
| 9:10 AM - 9:35 AM | Inside the Peruvian Avocado Industry | An inside glimpse into production, seasonality, market signals & opportunities ahead in the Peruvian avocado industry. | ||
| 9:35 AM - 10:00 AM | Inside the Colombian Avocado Industry | An inside glimpse into production, seasonality, market signals & opportunities ahead in the Colombian avocado industry. | Manuel Michel - Colombia Avocado Board | |
| 10:00 AM - 10:15 AM | Break | |||
| 10:15 AM - 10:45 AM | Avocados on the Menu | Foodservice Trends, Consumer Cravings and Menu Opportunities Driving Demand | Samantha Biljan-McElheny - Datassential | |
| 10:45 AM - 11:15 AM | Serving the Next Wave of Avocado Demand | This panel will discuss foodservice leaders on menu growth, consumer appeal & what the industry must deliver. | Jennifer Strailey - The Packer | |
| 11:15 AM - 11:40 AM | Inside the California Avocado Industry | An inside glimpse into production, seasonality, market signals & opportunities ahead in the California avocado industry. | Ken Melban - California Avocado Commission | |
| 11:40 AM - 12:05 PM | Inside the Chilean Avocado Industry | An inside glimpse into production, seasonality, market signals & opportunities ahead in the Chilean avocado industry. | Francisco Contardo Sfeir - Avocados from Chile | |
| 12:05 PM - 2:30 PM | Lunch & Exhibit Hall Networking | |||
| 2:30 PM - 2:55 PM | Inside the Mexican Avocado Industry | An inside glimpse into production, seasonality, market signals & opportunities ahead in the Mexican avocado industry. | Luis Javier de la Rocha Zazueta - APEAM | |
| 2:55 PM - 3:40 PM | The Avocado Demand Engine | Marketing Leaders on Brand Building, Consumer Engagement, Retail Support & Category Growth | Alvaro Luque - Avocados from Mexico Gary Caloroso - The Giumarra Companies Gina Widjaja - Hass Avocado Board | |
| 5:00 PM | Evening at Leisure to Explore San Diego | |||
| Friday, November 20, 2026 | ||||
| 8:00 AM - 9:00 AM | Breakfast | |||
| 8:00 AM - 3:00 PM | Registration Open | |||
| 8:30 AM - 9:15 AM | Avocados in a Changing World | Global Production Outlook, Trade Flows and the Demand Challenge Ahead | Eric Imbert - CIRAD/FRUITROP | |
| 9:15 AM - 9:55 AM | The State of the Economy | Arjun Chakravarti - Cogknition Analytics | ||
| 9:55 AM - 10:25 AM | Growing Yield and Farm Profitability | Key growing practices and strategies with proven infield success across California growing regions | Daniel Klittich, PhD - Mission Produce | |
| 10:25 AM - 10:45 AM | Break | |||
| 10:45 AM - 11:30 AM | Proof from the Grove | Growers of Every Size Share Practical Paths to Higher-Yielding Operations | Jason Cole - Cole Ranch Jim Miller - Villa Pacifica Ranch in Cayucos, California | |
| 11:30 AM - 12:00 PM | The Retail Reality Check | How Shoppers, Channels, Merchandising and Fresh Trends Are Reshaping Avocado Growth | Jonna Parker - Circana | |
| 12:00 PM - 2:30 PM | Lunch & Expo Open | |||
| 2:30 PM - 3:15 PM | Leading Through the Avocado Inflection Point | CEO perspectives on the Forces that Will Define the Future of the U.S. Market | John Pawlowski - Mission Produce Ricardo Uribe - Cartama Juan Pablo Cerda - Cabilfrut S.A. Jose Antonio Villaseñor Zurita - Atzecavo S.A.P.I. DE C.V. Percy Muente Kunigami - Agricola Cerro Prieto Emiliano Escobedo - Hass Avocado Board | |
| 3:15 PM - 4:00 PM | Winning the Produce Aisle | This panel of retail leaders will discuss trends, expectations & execution that drive avocado growth. | Jennifer Strailey - The Packer Scott Bennett - Jewel-Osco | |
| 6:30 PM - 9:00 PM | San Diego Bay Sunset Cruise Reception | Close out the conference while networking and enjoying sweeping views of San Diego Bay during a private three-hour yacht cruise aboard the new California Spirit. Just steps from the hotel enjoy this unique evening with food and drinks included. *RSVP and ticket required. Limited capacity. | ||






