Over the past 14 years, Emiliano Escobedo has led the Hass Avocado Board (HAB) in building the U.S. into the largest avocado market globally and in making the Hass avocado industry stakeholders successful. As the Executive Director, he has played a vital catalyst role in making avocados America's most popular fruit while transforming the Hass Avocado Board into the only independent organization that equips the entire avocado industry for success. The Hass Avocado Board is an agricultural promotion group established in 2002 to promote Hass avocado consumption in the United States. HAB collects, distributes, and invests over $75 million a year in marketing, research, and information programs that support the category.