Samantha Biljan-McElheny is a Customer Success Manager at Datassential, where she has spent nearly eight years at the intersection of food and beverage intelligence, client strategy, and consumer insights. Her background spans both the research and client-facing sides of the business — beginning as a Research Analyst before moving into strategic account work across foodservice and CPG. Her focus is on helping brand, culinary, and insights teams make sense of complex data and translate it into decisions that are clear, actionable, and tied to real business goals. She brings particular depth in menu trends, consumer behavior, and innovation strategy across a broad range of organizations and categories.