What registration category do I choose?

Grower / Producer - Individuals or businesses that cultivate, produce, or harvest raw agricultural product.

Marketing / Association - Individuals or businesses that market or promote agricultural products.

Allied Industry / Other - Individuals or businesses that transport product or do not fall into any of the above categories.

Retail & Food Service  - Individuals or businesses of supermarket chains and grocery stores, convenience stores, farmer's markets, and e-commerce/"meal kit", restaurants and catering operations.

Additional Exhibitor Badge - This category is for confirmed exhibitors registering exhibitor badges.  

Interested in exhibiting at the show?
See exhibitor information and how to purchase a booth here.

Questions? Email us at produceexpos@farmjournal.com

No refunds made on registrations or event extras after September 1, 2026

Discounted room rate:    $219 per night (plus taxes & fees)

(*$42 per night hotel destination charge is optional. What the optional destination charge includes is listed below.)

Hotel room block expires on Oct. 28, 2026

The hotel booking link will be provided in your confirmation email after you register.

Please do not refer to any email solicitations from outside companies. We DO NOT endorse or use any 3rd party hotel companies for our room blocks. The only valid communication about our room block will come directly from produceexpos@farmjournal.com in your registration confirmation.

*Individual attendees who choose the option to purchase this Destination charge will be fully responsible for all applicable destination charges plus taxes; as such charges are separate and distinct from the sleeping room rate and applicable taxes. Included in the destination charge: 

• $15 Food & Beverage Credit (excluding tax & gratuity) – Valid only at hotel restaurants
• Premium Guest Room Internet
• Daily $15 Food & Beverage Credit (excluding tax & gratuity) for use in hotel restaurants & bars
• 1-hour kayak rental at SeaForth Boat Rentals, or 1-hour bicycle rental from Wheel Fun Rentals
• Bike locker rental
• Transportation to Coronado Island & Beach
• PressReader
• (1) water bottle per guest (up to 4) refillable at stations in hotel