Daniel Spivey serves as Director of Produce Merchandising at Sprouts Farmers Market, overseeing national fruit merchandising strategy, supplier partnerships, assortment planning, pricing, and promotions. With more than two decades of experience in fresh foods, retail operations, sourcing, and category management, Daniel is recognized for his expertise in merchandising innovation, customer-focused growth strategies, and building collaborative partnerships across the produce industry. He is passionate about advancing the future of fresh retail and developing the next generation of leaders.