JW MARRIOTT DESERT
SPRINGS RESORT & SPA

May 30 - June 1, 2024

ATTENDEE INFO

REGISTRATION INFORMATION

Early bird rates expires March 23, 2024

Non-Exhibitor Attendee Pricing

  • Retail Buyers                   Email about hosted options
  • Foodservice Buyers        Email about hosted options
  • Wholesalers/Distributors        Early Bird: $625                              
                                                                        
    Standard:  $895
  • Supplier/Packer/Grower/Shipper      Early Bird: $1695
                                                                                       Standard: $1950
  • Allied                                Early Bird: $1095                                    
                                                  Standard: $1295
  • Confirmed Exhibitor Booth Staff*
    Interested in exhibiting at the show?
    See exhibitor information and how to purchase a booth here.

Questions?
Email us at
produceexpos@farmjournal.com

*Exhibitors – Each confirmed exhibiting company will be emailed a discount code to register your booth staff. This will be sent after your booth application is complete. Additional exhibitor registrations are allowed for a fee of $525 per person.

No refunds made on registrations or event extras after April 3, 2024.

HOTEL INFORMATION

JW Marriott Desert Springs Resort & Spa

This is our host hotel where all West Coast Expo activities will take place. Experience the beauty of the desert at JW Marriott Desert Springs Resort & Spa. This refreshed, luxury hotel features superb service, redesigned venues and family-friendly amenities.  

Discounted room block information will be emailed after you register for the event.
 

NOTE:  Our room block changes weekly as people book rooms, and some cancel them. There may be specific nights that are sold out, so please adjust your dates when checking the link for availability. If your entire stay requirements are showing we have no rooms available, it may just be for CERTAIN nights the hotel is sold out of rooms at our discounted rate.  

HOSTED BUYER PROGRAM

Calling All Buyers

Ditch Wi-Fi lags and Zoom calls for an in-person opportunity to meet, network and talk shop with the top suppliers in fresh produce at The Packer’s 2023 West Coast Produce Expo.

You may qualify for our hosted buyer program which features:

  • Waived registration fees
  • Complimentary hotel nights
  • BizMatch participation (mandatory if receiving a hosted experience)

Hosted invitations for our produce buying partners are available. To secure your hosted invitation, please contact Jordan Davis at jordandavis@thepacker.com 

Activity Information

SPS & West Coast Expo Activities Information

Shots in The Night - Joint Reception

This joint reception merging Sustainable Produce Summit and West Coast Produce Expo is available to all attendees! 

Join us for a fun night of drinks and desserts at Coachella Valley’s best outdoor golf entertainment experience.  Perfect fun for after dinner!  
Transportation will be provided. Buses will begin loading at 7:30pm and return back to the JW Marriott at 10pm.

Separate Registration Required - please RSVP.  Included with SPS registration. $25 add-on for West Coast Expo only attendees.
 

Thursday, May 30th      8:00 - 10:00 pm

 

Golf Tournament

Join us for the annual West Coast Produce Expo golf tournament! Check the box “Yes, I plan to golf” when registering to get signed up. You register as an individual, and teams are assigned closer to the event.

Limited to 144 golfers.  Teams will be assigned by West Coast Produce Expo staff.   

Friday, May 31st     7:00am start
Includes lunch and golf awards at conclusion (typically around 12 or 12:30pm). 

COST:   $285 per person   (does not include club rental. Pro shop does have clubs available to rent if needed)

 

You can make team requests by emailing produceexpos@farmjournal.com

Pickleball Tournament

Join us for this new fun activity at West Coast Expo! No experience necessary - all welcome!

Check the box “Yes, I plan to play pickleball” when registering to get signed up. Cost is $45 per person.

A short clinic will start the morning, and then teams will be assigned and a round robin fun tournament format will be played. You'll get to play with a variety of people! Paddles and balls provided. Breakfast and drinks included.

Friday, May 31st    7:00am Start  (typically finishes around 10am)

Farm Tours

Enjoy this fantastic opportunity to visit some Coachcella Valley produce companies with our popular Farm Field Tours. Exact stops will be posted and confirmed closer to the event. 

Check the box “Yes, I plan to attend the Farm Tour” when registering. Cost is $99 per person. Transportation/bus provided as well as breakfast before departing the hotel.

Friday, May 31st    6:30am Start

Yoga

No better way to wake up than a sunrise yoga session. Check the box “Yes, I plan to join yoga” when registering. Cost is $45 per person. Yoga mats provided.

Saturday, June 1st        7:00am Start