Registration Opens in January 2025. Early bird rates expires March 7, 2025

Non-Exhibitor Attendee Pricing

• Retail Buyers                   
  The Retail category encompasses employees of supermarket chains and grocery stores, convenience stores, farmer's markets, and e-commerce/"meal kit" businesses. You will be contacted after registering to confirm if you qualify.  
   
• Foodservice Buyers        
  The Foodservice category encompasses restaurants, catering operations, supermarket chains and grocery stores, convenience stores, farmer's markets, and e-commerce and "meal kit" businesses. You will be contacted after registering to confirm if you qualify. 
   
• Wholesalers/Distributors                 Early Bird: $675                              
                                                                      Standard:  $895
   
• Supplier/Packer/Grower/Shipper                 Early Bird: $1695
                                                                                     Standard: $1950
   
• Allied / OTHER                              Early Bird: $1095                                    
                                                              Standard: $1395
  (this covers any other category that doesn't fit into above 4 options)
   
• Confirmed Exhibitor Booth Staff*
  Interested in exhibiting at the show? See exhibitor information and how to purchase a booth here.

Questions?
Email us at produceexpos@farmjournal.com

*Exhibitors – Each confirmed exhibiting company will be emailed a unique link to register your booth staff. This will be sent after your booth application is complete. Additional exhibitor registrations are allowed for a fee of $525 per person.

No refunds made on registrations or event extras after April 1, 2025.

This is our host hotel where all West Coast Expo activities will take place. Experience the beauty of the desert at JW Marriott Desert Springs Resort & Spa.  

Discounted room block information will be provided in your confirmation email after you register for the event.

Please do not refer to any email solicitations from outside companies. We DO NOT endorse or use any 3rd party hotel companies for our room blocks. The only valid communication about our room block will come directly from us after you register.
 

West Coast Expo discounted room rate:   
$262 plus resort fee & taxes

Unlock exclusive benefits by joining our Hosted Buyer Program! Gain access to top industry suppliers, connect with key decision-makers, and enhance your business opportunities—all while enjoying premium perks. 

Apply today and see if you qualify for our hosted buyer program which features:

• Waived registration fees
• Complimentary hotel nights
• Possible airfare reimbursement 
• BizMatch participation (mandatory if receiving a hosted experience)
• Access to personalized networking opportunities through BizMatch

Join us for the annual West Coast Produce Expo golf tournament! Check the box “Yes, I plan to golf” when registering to get signed up. You register as an individual, and teams are assigned closer to the event.

Limited to 215 golfers.  Teams will be assigned by West Coast Produce Expo staff.   

Thursday, May 30, 2025   7:00am start
Includes lunch and golf awards at conclusion (typically around 12 or 12:30pm). 

COST:   $285 per person   (does not include club rental. Pro shop does have clubs available to rent if needed)
 

You can make team requests by emailing produceexpos@farmjournal.com

Join us for this new fun activity at West Coast Expo! No experience necessary - all welcome!

Check the box “Yes, I plan to play pickleball” when registering to get signed up. Cost is $50 per person. Pickleball paddle and other fun swag provided!

A short clinic will start the morning, and then teams will be assigned and a round robin fun tournament format will be played. You'll get to play with a variety of people! Paddles and balls provided. Breakfast and drinks included.

Thursday, May 30, 2025    7:00am Start  (typically finishes around 10am)

Enjoy this fantastic opportunity to visit some Coachcella Valley produce companies with our popular Farm Field Tours. Exact stops will be posted and confirmed closer to the event. 

Check the box “Yes, I plan to attend the Farm Tour” when registering. Cost is $99 per person. Transportation/bus provided as well as breakfast before departing the hotel.

Thursday, May 30, 2025    6:30am Start
STOPS INCLUDE:          TBD Announced!

No better way to wake up than a sunrise yoga session. Check the box “Yes, I plan to join yoga” when registering. Cost is $45 per person. Yoga mats provided.

Friday, May 31, 2025     7:00am Start