All agenda items listed below are subject to change.
 

Wednesday, May 28, 2025

3:00 pm - 6:00 pm

Registration Open

Location: Sinatra Foyer - Center Registration
Counter

8:00 pm - 10:00 pm

Welcome Activity - SINGO!

What's SINGO? A fun spin on Bingo by mixing music with a high-energy game of song Bingo. The DJ plays popular songs (based off of the created playing cards), and attendees mark their cards as they recognize the songs. Mark your SINGO cards and win! It’s not just a game—it’s an experience combining music, networking, and fun.

Location: The Grove

Separate Registration Required - Cost $40 per person.
(Includes your bingo cards for all rounds and open bar during activity).


Badges required. Be sure to pickup your badge before registration closes at 6pm!

Thursday, May 29, 2025

6:45 am - 12:30 pm

Golf Tournament - JW Marriott Golf Course
6:45am Breakfast /   7:30am Shotgun Start

(additional registration fee applies. Teams will be assigned and emailed out two weeks before the event.)

JW Marriott Pro Shop

6:30 am - 11:30 am

Farm Field Tours
Continental breakfast available before bus departs. Bus departs at 6:30am. Exact stops to be announced soon.
(additional registration fee applies)

Various Locations Off Site

7:00am - 10:00am

Pickleball Tournament       
Breakfast available. 7:00am start

(additional registration fee applies. Register to play or
come as a spectator and enjoy watching the fun!
Round robin tournament style - no partner needed!)

JW Marriott Tennis Courts

8:00 am - 5:00 pm

Registration Open 

Location: Sinatra Foyer - Center Registration
Counter

11:00 am - 6:00 pm

Exhibitor Move In

Sinatra & Springs Ballrooms

2:30 pm - 5:00 pm

BizMatch

(Pre-determined scheduled meetings between buyers and sellers. Contact us at produceeexpos@farmjournal.com if interested in participating - included in Platinum and Gold level sponsorship).
 

The Pavilion

7:00 pm - 9:00 pm

Opening Reception - Check back for our FUN theme details soon!

The Grove

Friday, May 30, 2025

7:00 am - 8:00 am

Produce & Pilates: A Yoga Experience 
(additional registration fee applies)

Location: The Grove

8:00 am - 9:30 am

BizMatch

(Pre-determined scheduled meetings between buyers and sellers. Contact us at produceeexpos@farmjournal.com if interested in participating - included in Platinum and Gold level sponsorship).

Location: Springs Ballroom A-F

8:00 am - 9:30 am

Breakfast
Optional Table Topic Discussions - sit down and enjoy your breakfast while discussing "Hot Topics" in the industry with your fellow industry attendees. 
 

Location: Springs Ballroom G-L

9:30 am - 10:15 am

Fresh Trends Research

Jennifer Strailey, Editorial Director, Fresh Produce
Christina Herrick, The Packer

Location: The Pavillion

10:15 am - 10:30 am

The Packer and Equitable Food Initiative Present the Farmworker of the Year award

Sponsored by:  EFI and Stemilt

Location: The Pavillion

10:10 am - 10:45 am

Education Session - TBD

Speakers TBD

Location: The Pavillion

10:30 am - 11:30 am

Stop Chasing Greatness! It's already within you.

What if chasing greatness was a bad idea? What if it was a recipe for burnout, frustration and overwhelm? What if greatness was looking for you instead?   In this counter-intuitive keynote, Kevin challenges common thinking with uncommon wisdom on greatness. While we should absolutely have worthy goals and chase our dreams, greatness is another matter entirely. If you listen to the greats, the GOATs, and the gifted ones, they rarely talk about chasing greatness. They talk about chasing their potential. Consistently showing up and doing the work that others won’t do. Greatness is none of your business. It is subjective, elusive and will ultimately be decided by others based on your body of work. What you can control is becoming YOUR best. Becoming so good that the world around cannot ignore the performance. So good that you become Super Good.  And when you become super good, greatness will find you right where you are.  Are you good enough to be great?

Keynote Speaker - Kevin Brown
 

Location: The Pavillion


Learn more about Kevin Brown here!


“Kevin was great! Our group really enjoyed his keynote, and it ended with a standing ovation. Everyone is saying it’s the best speaker we’ve ever had!” – Callista Faria, 1-800-Radiator


“Kevin Brown was FANTASTIC!!!!!! Beyond words! I’ve heard many “best ever” comments. He was exactly what our group needed to hear.”  - Certified Angus Beef 

11:30 am - 12:30 pm

Lunch Served

Location: The Pavillion

12:00 pm - 5:00 pm

Expo Open

Location: Sinatra & Springs Ballrooms

4:00 pm - 5:00 pm

Expo Closing Reception
Join us for a cocktail to end the day while making those last stops on the trade show floor!
 

Location: Sinatra & Springs Ballrooms

5:00 pm

Expo Closes