All agenda items listed below are subject to change.
 

Wednesday, May 28, 2025

3:00 pm - 6:00 pm

Registration Open

Location: Sinatra Foyer - Center Registration
Counter

8:00 pm - 10:00 pm

Welcome Activity - SINGO!

What's SINGO? A fun spin on Bingo by mixing music with a high-energy game of song Bingo. The DJ plays popular songs (based off of the created playing cards), and attendees mark their cards as they recognize the songs. Mark your SINGO cards and win! It’s not just a game—it’s an experience combining music, networking, and fun.

Location: The Grove

Separate Registration Required - Cost $40 per person.
(Includes your bingo cards for all rounds and open bar during activity).


Badges required. Be sure to pickup your badge before registration closes at 6pm!

Thursday, May 29, 2025

6:45 am - 12:30 pm

Golf Tournament - JW Marriott Golf Course
6:45am Breakfast /   7:30am Shotgun Start

(additional registration fee applies. Teams will be assigned and emailed out two weeks before the event.)

JW Marriott Pro Shop

6:30 am - 11:30 am

Farm Field Tours
Continental breakfast available before bus departs. Bus departs at 6:30am. Exact stops to be announced soon.
(additional registration fee applies)

Various Locations Off Site

7:00am - 10:00am

Pickleball Tournament       
Breakfast available. 7:00am start

(additional registration fee applies. Register to play or
come as a spectator and enjoy watching the fun!
Round robin tournament style - no partner needed!)

JW Marriott Tennis Courts

8:00 am - 5:00 pm

Registration Open 

Location: Sinatra Foyer - Center Registration
Counter

11:00 am - 6:00 pm

Exhibitor Move In

Sinatra & Springs Ballrooms

2:30 pm - 5:00 pm

BizMatch

(Pre-determined scheduled meetings between buyers and sellers. Contact us at produceeexpos@farmjournal.com if interested in participating - included in Platinum and Gold level sponsorship).
 

The Pavilion

7:00 pm - 9:00 pm

Opening Reception - Check back for our FUN theme details soon!

The Grove

Friday, May 30, 2025

7:00 am - 8:00 am

Produce & Pilates: A Yoga Experience 
(additional registration fee applies)

Location: The Grove

8:00 am - 9:30 am

BizMatch

(Pre-determined scheduled meetings between buyers and sellers. Contact us at produceeexpos@farmjournal.com if interested in participating - included in Platinum and Gold level sponsorship).

Location: Springs Ballroom A-F

8:00 am - 9:30 am

Breakfast
 

Location: Springs Ballroom G-L

9:30 am - 10:00 am

Fresh Trends Research

Jennifer Strailey, Editorial Director, Fresh Produce
Christina Herrick, The Packer

Location: The Pavillion

10:00 am - 10:10 am

The Packer and Equitable Food Initiative Present the Grow the Good Farmworker of the Year award

Location: The Pavillion

10:10 am - 10:45 am

Education Session - TBD

Speakers TBD

Location: The Pavillion

10:45 am - 11:45 am

Keynote Speaker - Kevin Brown

The HERO Effect®
Kevin shares how the heroes who transformed his life are people just like you. People who were willing to use their gifts and abilities to serve others at a high level. This book is a guide to help everyday people discover and unleash their hero at work and in life.

Location: The Pavillion

11:45 am - 1:00 pm

Lunch Served

Location: The Pavillion

12:00 pm - 5:00 pm

Expo Open

Location: Sinatra & Springs Ballrooms

4:00 pm - 5:00 pm

Expo Closing Reception
Join us for a cocktail to end the day while making those last stops on the trade show floor!
 

Location: Sinatra & Springs Ballrooms

5:00 pm

Expo Closes