All agenda items listed below are subject to change.
 

Wednesday, May 28, 2025
3:00 PM - 6:00 PMRegistration Open

Registration opens at 3:00pm on Wednesday, May 28.

Center Registration Counter
8:00 PM - 10:00 PMWednesday Evening Activity - SINGO!

Welcome Activity - SINGO!

What's SINGO? A fun spin on Bingo by mixing music with a high-energy game of song Bingo. The DJ plays popular songs (based off of the created playing cards), and attendees mark their cards as they recognize the songs. Mark your SINGO cards and win! It’s not just a game—it’s an experience combining music, networking, and fun.  

Separate Registration Required - Cost $40 per person.
(Includes your bingo cards for all rounds and open bar during activity).

Badges required. Be sure to pickup your badge before registration closes at 6pm!

Sponsored by:

The Grove
Thursday, May 29, 2025
6:30 AM - 11:30 AMFarm Field Tours West Coast Produce Expo 2025

Continental breakfast available before departure. Bus will pickup and depart near the West Coast Expo registration desk at 6:30am
Cost: $99  (pre-registration required)

Farm Tour Stops: 

  • North Shore's herb growing process, exploring how fresh herbs are cultivated in state-of-the-art greenhouses, nurtured from seedlings to harvest, and carefully packed for shipment to stores and customers. 
  • Creekside Organics will host the group at Doc's Organic, a family farm specializing in growing, packing and transporting organic citrus. 

   

Center Registration Counter
6:45 AM - 12:30 PMGolf Tournament West Coast Produce Expo 2025

Breakfast available starting at 6:45am
Shotgun start at 7:30am

Cost: $295

Pro Shop
7:00 AM - 10:00 AMPickleball Tournament West Coast Produce Expo 2025

Cost is $55 per person. Pickleball paddle and other fun swag provided!

A short clinic will start the morning, and then teams will be assigned and a round robin fun tournament format will be played. You'll get to play with a variety of people! Paddles and balls provided. Breakfast and drinks included.

Sponsored by:
     

JW Tennis Courts
11:00 AM - 6:00 PMExhibitor Move In Sinatra Ballroom
2:30 PM - 5:00 PMBizMatch

BizMatch sessions are pre-determined scheduled meetings between buyers and sellers. These are pre-scheduled in advance.
Your company will be notified with your scheduled meetings if you are participating.

The Pavillion
7:00 PM - 9:00 PMThursday Reception - Retro Golf/Caddyshack Theme

"Join us for a "Retro Golf / Caddyshack" themed reception, where we'll be channeling the spirit of the Bushwood Country Club! Prepare for a night of fun, laughter, and maybe a few gopher-related surprises. We'll have golf-themed decorations, games, putt-putt, golf simulator, a roaming dinner buffet and lots of cocktails!  John Daily cocktail anyone? Dress code: golf attire or your best "Caddyshack" character costume! Get ready to tee off and celebrate with us at one of the most beautiful golf resorts in Palm Desert. Check out our style guide ideas here!

Sponsored by:

The Grove
Friday, May 30, 2025
7:00 AM - 8:00 AMPilates & Produce - A Yoga Experience

Yoga towels provided. Join us in The Grove bright and early for some outdoor pilates and yoga type workout.

Sponsored by: 

The Grove
8:00 AM - 9:00 AMBizMatch

Pre-determined scheduled meetings. You will be notified individually if you are scheduled to participate in a BizMatch session.

Springs Ballroom A-F
8:00 AM - 9:30 AMBreakfast with Optional Table Topics

Join us for breakfast! Optional table topics available. Sit down and chat with other attendees about the latest in important industry topics, or just relax at a non-topic table and enjoy networking while eating breakfast.

Table Topics Include:

JW Pavilion
8:00 AM - 5:00 PMRegistration Open Center Registration Counter
9:30 AM - 10:15 AMFresh Trends 2025 Revealed

Gain exclusive insights from The Packer and Produce Market Guide's most comprehensive Fresh Trends Consumer Report to date, featuring in-depth data, insights, analysis and more on today's fresh produce shopper. This session will include tips for leveraging the data to drive growth throughout the year.

 - Jennifer Strailey, Editorial Director, Fresh Produce

- Christina Herrick, The Packer

The Pavillion
10:15 AM - 10:30 AMThe Packer and Equitable Food Initiative Present the Grow the Good Farmworker of the Year award The Pavillion
10:30 AM - 11:30 AMKeynote Speaker - Kevin Brown, Motivational Speaker & Author

Stop Chasing Greatness and Start Living Your Potential
How Heroes and Champions Stand Out at Work and in Life
 

What if greatness was looking for you? In this counter-intuitive keynote, Kevin challenges common thinking with uncommon wisdom on greatness. While we should absolutely have worthy goals and chase our dreams, greatness is another matter entirely.

 If you listen to the greats, the GOATs, and the gifted ones, they rarely talk about chasing greatness. They talk about chasing their potential. They talk about consistently showing up and doing the work that others won’t do.

Greatness is subjective, elusive and will ultimately be decided by others based on your body of work.

What you can control is becoming YOUR BEST. Becoming so good that the world cannot ignore your work. So good that greatness will find you when it matters the most. Are you good enough to be great?

Find out more about Kevin Brown here.

The Pavillion
11:30 AM - 12:30 PMLunch Served

Sponsored by: 

The Pavillion
12:00 PM - 5:00 PMExpo Open

Come visit our exhibitors!

Springs & Sinatra Ballrooms
4:00 PM - 5:00 PMClosing Reception

Join us for a cocktail to end the day while making those last stops on the trade show floor!

Sponsored By:  

Springs & Sinatra Ballrooms
5:00 PMExpo Closes Sinatra Ballroom