WEST COAST
PRODUCE EXPO 2023 

11:00 am - 6:00 pm

Registration Open

Center Registration
Counter

11:45 am - 6:00 pm

Sustainable Produce Summit 
View the full SPS agenda here.

(separate registration required)
Simply add on SPS when registering to 
attend West Coast Produce Expo!  Want to
only attend SPS? Email us at
produceexpos@farmjournal.com 

Sinatra Ballroom

6:00 am - 7:00 am

Golf Check-in and Breakfast

Golf Pro Shop Lawn

7:00 am - 12:30 pm

Golf Tournament - Palm Course
(additional registration fee applies. Teams will be assigned and emailed out two weeks before the event.)

JW Marriott 

6:30 am - 12:30 pm

Farm Field Tours
(additional registration fee applies)

Visits Sponsored by:  North Shore, Golden Star Citrus,
                                          Ocean Mist

Various Locations Off Site

7:00 am - 10:00 am

Pickleball Tournament       
(additional registration fee applies. Register to play or
come as a spectator and enjoy watching the fun!
Round robin tournament style - no partner needed!)

JW Tennis Courts

9:00 am - 7:00 pm

Registration Open

Center
Registration Counter

11:00 am - 7:00 pm

Exhibitor Move In

Sinatra Ballroom

12:30 pm - 1:30 pm

Golf Lunch & Awards

San Jacinto Ballroom

2:00 pm - 6:00 pm

BizMatch

(Pre-determined scheduled meetings between buyers and sellers.  BizMatch is full for this years event.)
 

Springs Ballroom H-L

7:30 pm - 9:30 pm

Opening Reception Celebration
Celebrate 10 years of West Coast Expo with us!
Reception style food will be provided.

*Attire is party casual, so come decked out in your
best green, gold, or white.

The Grove

7:00 am -
8:00 am

Produce & Pilates: A Yoga Experience 
(additional registration fee applies)
Sponsored by Trinity Fruit

The Grove

8:00 am -
9:30 am

Breakfast

JW Pavilion

8:00 am -
9:30 am

BizMatch

(Pre-determined scheduled meetings between
buyers and sellers. BizMatch is full for this years event.)

Springs Ballroom H-L

9:30 am -
10:00 am

Educational Session
The inside track: Where CEA is headed
Tom Stenzel, executive director of CEA Alliance, will
moderate a dynamic discussion that explores the
challenges, opportunities, triumphs and takeaways
in controlled environment agriculture.

Moderator: Tom Stenzel, CEA Alliance
Panelists:  Molly Tabron, Robinson Fresh
Scott Wiggans, Lazy Acres
Chris Sellew, Little Leaf Farms

JW Pavilion

10:00 am - 10:30 am

Educational Session - Safe and Sound: A Food Safety and Traceability Discussion
As the fresh produce industry prepares for the FDA's
Food Safety and Modernization Act Final Rule, this session
gathers stakeholders from across the supply chain to
discuss the latest technology, data and best practices
for a safer future.

Moderator: Janell Percy, Growing Coachella Valley
Panelists:
Liz Sertl, Sr. Director, Community Engagement, GS1 US
Martha Montoya, AgTools
Rajah Nagarajah, TIVE
Jennifer Gonzalez, Northgate
Kevin Brooks, Procurant

JW Pavilion

10:30 am - 11:30 am

Keynote Speaker - Performance Under Pressure
Steve Young, Hall of Fame NFL Quarterback,
Co-Founder and Managing Director at HGGC
Sponsored by Starr Ranch

JW Pavilion

11:30 pm - 1:30 pm

Lunch Served
Sponsored by Bebo Distribution

Foyer

12:00 pm - 5:00 pm

Expo Open

Sinatra Ballroom

4:00 pm - 5:00 pm

Closing Reception on Expo Floor
Join us for the announcement of the Scavenger Hunt Prizes and Money Booth in the Expo!

Sinatra Ballroom

5:00 pm

Expo Closes

Sinatra Ballroom