Registration Information

Registration for WCPE 2021 is now open for all categories:

  • Confirmed Exhibitors*
  • Retail Buyers
  • Foodservice Buyers
  • Wholesalers/Distributors
  • Supplier/Packer/Grower/Shipper       Cost: $1495
  • Allied                                                      Cost: $995

Questions? Email us at

*Exhibitors – Each confirmed exhibiting company is allowed TWO complimentary registrations to this event.  You will be emailed a discount code to use when registering. Additional exhibitor registrations are now allowed for a fee.


Attendee COVID-19 Protocols

Farm Journal and The Packer are dedicated to hosting a Covid-conscious, in-person West Coast Produce Expo 2022 in California.

The following guidelines have been set in accordance with local and state laws, as well as hotel regulations. Please review and follow these guidelines to help us ensure a safe environment and successful event for all participants.  

We’re excited to see you! 



JW Marriott Desert Springs Resort & Spa

Palm Desert, CA

Experience the beauty of the desert at JW Marriott Desert Springs Resort & Spa. This refreshed, luxury hotel features superb service, redesigned venues and family-friendly amenities. Recharge in reimagined hotel rooms and suites which benefit from modular furniture, hardwood floors, indulgent bathrooms, workspaces with built-in USB ports and balconies. 

Room Block Expires: April 19, 2022
Discounted Room Rate: $235


Calling All Buyers

Ditch Wi-Fi lags and Zoom calls for an in-person opportunity to meet, network and talk shop with the top suppliers in fresh produce at The Packer’s 2022 West Coast Produce Expo. This event format delivers what’s most meaningful to you in a COVID conscious environment.

You may qualify for our hosted buyer program which features:

  • Waived registration fees
  • Complimentary hotel nights
  • BizMatch participation (mandatory if receiving a hosted experience)

Contact Gage Rohwer, , to see if you qualify!


Join us for the annual West Coast Produce Expo golf tournament!  

Join us for the annual West Coast Produce Expo golf tournament!  

Check the box “Yes, I plan to golf” when registering to get signed up.

Limited to 144 golfers.  Teams will be assigned by West Coast Produce Expo staff.   

You can make team requests by emailing


Farm Journal is closely monitoring COVID-19 restrictions and will make adjustments to the live event accordingly.