Here's why WCPE 2026 is an event you can't afford to miss: 

• Real Connections - WCPE's BizMatch program, trade show and networking events like the golf tournament, pickleball, and farm tours are built to inspire meaningful conversation and collaboration, ensuring exhibitors and buyers leave with real business opportunities - not just introductions. 
• Set the Strategy - WCPE 2026 will offer an exclusive first look at The Packer and Farm Journal's most comprehensive Fresh Trends Consumer Report to date, including analysis of what the data means to your business and how the industry can leverage the report's insights to grow in the year ahead and beyond. 
• Regional Focus, National Relevance - WCPE brings together decision-makers from across the West Coast's unique sourcing, distribution, retail and foodservice landscapes, while the presence of national buyers ensures broad exposure and business growth beyond the region. 
• Solutions-Driven Agenda - Every aspect of the WCPE agenda is designed to deliver the actionable insights, essential tools and relationships that drive success in the fresh produce industry.