Moderator: Chip Flory, Host, AgriTalk
Panelists:  
Ben Riensche, Blue Diamond Farming Company
Steve Pitstick
Todd Kimbrell

Moderator: Chip Flory, AgriTalk
Panelists: 
Tanner Ehmke, Lead Economist, CoBank
Darren Hudson, Center for Competitive Ag at Texas Tech
John Newton, Executive Head, Terrain

Choose from one of the breakouts below

A focused class that equips inventory management professionals with the critical insights needed to balance and optimize their equipment sales. The course examines essential metrics such as the dollar value of new versus used equipment sold and calculates the new-to-used sales ratio to provide a clear picture of sales performance. It also highlights the impact of these figures on used equipment inventory by tracking the inflows and outflows of inventory dollars, ensuring that any potential overselling of new equipment relative to available used options is identified early. This proactive approach helps participants make timely adjustments to maintain an optimal sales mix and robust inventory management.

Speaker: Casey Seymour, Moving Iron

An immersive class designed to empower you with the analytical tools needed to decode your used equipment inventory dynamics. In this course, you'll learn how to evaluate inventory turn by machine segment and understand the direct impact of sales mix on how quickly your inventory moves—crucial for maximizing available cash. You'll explore a practical "Buckets" approach that categorizes inventory into four segments (0–90, 91–180, 181–270, and 300+ days) to determine when and where to make proactive pricing and marketing adjustments. Additionally, the class delves into the intricacies of the washout cycle, teaching you how to measure its duration, iterations, and influence on sell prices, so you can optimize each stage and ensure inventory is efficiently converted into revenue.

Speaker:  John Hawkins - Greenmark Equipment

"Trust the Process: The Used Equipment Evaluation Process" is a comprehensive class that teaches a systematic approach to determining the true value of used equipment. The course emphasizes a step-by-step method, starting with establishing value through dealership past sales, auction cash values, and strategic retail listing prices, and capturing complete machine information via photos, videos, and detailed service histories. Participants learn to categorize equipment into Certified Pre-owned, Average, and Auction segments, manage a rigorous reconditioning process with clear timelines and accountability, and update digital listings consistently. The curriculum further explores pricing structures—from retail ask price and market price to cash price and net book calculations—ensuring that every element, including freight, reserve allocation, and lien search costs, is aligned to optimize margins and drive profitability.

Speaker: Charles Anderson

Your data holds the answers to better margins and faster inventory turns. This session breaks down how to use internal metrics to price accurately, advertise more effectively, and avoid unnecessary write downs. We’ll cover what to track, how to analyze it, and how to act with confidence when managing your used equipment portfolio.

Choose from one of the breakouts below

Unlock the next level of operational intelligence with AI. This session walks through how dealers are using predictive models built on internal data to forecast sales outcomes and optimize used equipment turnover. Whether it’s pricing, wholesaling, or inventory mix, AI is helping dealers reduce mistakes and increase profitability.
 

"The Pillars of Used Equipment Management" is an intensive training course that equips used equipment managers and remarketing professionals with a comprehensive framework for optimizing inventory performance and profitability. Participants will explore critical topics such as analyzing the sales mix, managing equipment turn and days in inventory, and understanding the washout cycle to drive cash flow and minimize costs. The course emphasizes the distinct roles of the used equipment and remarketing managers, focusing on data-driven decision making—using dealership sales data, auction values, and retail listings—to accurately evaluate machine value and determine the appropriate reconditioning process. Additionally, attendees learn to set precise pricing and margin expectations while aligning strategies with market trends and customer buying behaviors, ensuring a holistic approach to used equipment management. 

Speakers: Iron Connect and Dealer Panel

Speakers: TBD

Trust the Process: The Used Equipment Evaluation Process" is a comprehensive class that teaches a systematic approach to determining the true value of used equipment. The course emphasizes a step-by-step method, starting with establishing value through dealership past sales, auction cash values, and strategic retail listing prices, and capturing complete machine information via photos, videos, and detailed service histories. Participants learn to categorize equipment into Certified Pre-owned, Average, and Auction segments, manage a rigorous reconditioning process with clear timelines and accountability, and update digital listings consistently. The curriculum further explores pricing structures—from retail ask price and market price to cash price and net book calculations—ensuring that every element, including freight, reserve allocation, and lien search costs, is aligned to optimize margins and drive profitability.

A focused class that equips inventory management professionals with the critical insights needed to balance and optimize their equipment sales. The course examines essential metrics such as the dollar value of new versus used equipment sold and calculates the new-to-used sales ratio to provide a clear picture of sales performance. It also highlights the impact of these figures on used equipment inventory by tracking the inflows and outflows of inventory dollars, ensuring that any potential overselling of new equipment relative to available used options is identified early. This proactive approach helps participants make timely adjustments to maintain an optimal sales mix and robust inventory management.

Speaker: Casey Seymour, Moving Iron

An immersive class designed to empower you with the analytical tools needed to decode your used equipment inventory dynamics. In this course, you'll learn how to evaluate inventory turn by machine segment and understand the direct impact of sales mix on how quickly your inventory moves—crucial for maximizing available cash. You'll explore a practical "Buckets" approach that categorizes inventory into four segments (0–90, 91–180, 181–270, and 300+ days) to determine when and where to make proactive pricing and marketing adjustments. Additionally, the class delves into the intricacies of the washout cycle, teaching you how to measure its duration, iterations, and influence on sell prices, so you can optimize each stage and ensure inventory is efficiently converted into revenue.

Speaker: John Hawkins

Your data holds the answers to better margins and faster inventory turns. This session breaks down how to use internal metrics to price accurately, advertise more effectively, and avoid unnecessary write downs. We’ll cover what to track, how to analyze it, and how to act with confidence when managing your used equipment portfolio.

Going Global: Finding Opportunities and Sales Beyond U.S. borders

"The Pillars of Used Equipment Management" is an intensive training course that equips used equipment managers and remarketing professionals with a comprehensive framework for optimizing inventory performance and profitability. Participants will explore critical topics such as analyzing the sales mix, managing equipment turn and days in inventory, and understanding the washout cycle to drive cash flow and minimize costs. The course emphasizes the distinct roles of the used equipment and remarketing managers, focusing on data-driven decision making—using dealership sales data, auction values, and retail listings—to accurately evaluate machine value and determine the appropriate reconditioning process. Additionally, attendees learn to set precise pricing and margin expectations while aligning strategies with market trends and customer buying behaviors, ensuring a holistic approach to used equipment management. 

Speakers TBD

Unlock the next level of operational intelligence with AI. This session walks through how dealers are using predictive models built on internal data to forecast sales outcomes and optimize used equipment turnover. Whether it’s pricing, wholesaling, or inventory mix, AI is helping dealers reduce mistakes and increase profitability.

Enjoy the fun city of Austin, Texas!

Panel Discussion:  What are you doing different today that you weren't 1 year ago?