"Trust the Process: The Used Equipment Evaluation Process" is a comprehensive class that teaches a systematic approach to determining the true value of used equipment. The course emphasizes a step-by-step method, starting with establishing value through dealership past sales, auction cash values, and strategic retail listing prices, and capturing complete machine information via photos, videos, and detailed service histories. Participants learn to categorize equipment into Certified Pre-owned, Average, and Auction segments, manage a rigorous reconditioning process with clear timelines and accountability, and update digital listings consistently. The curriculum further explores pricing structures—from retail ask price and market price to cash price and net book calculations—ensuring that every element, including freight, reserve allocation, and lien search costs, is aligned to optimize margins and drive profitability.