As the agricultural industry faces rapid shifts in technology, labor, and customer expectations, looking beyond the farm gate offers a competitive advantage. This session brings together cross-industry leaders from the construction and trucking sectors to share the blueprints they used to master fleet telematics, preventative maintenance, and "uptime-first" service models. Join us for a deep dive into how these heavy equipment giants optimized their dealership operations and discover how you can adapt their proven strategies to drive profitability and resilience in the agricultural market.

This session examines the critical link between global financial trends and farm equipment strategies. Participants will learn how shifting commodity prices and capital availability are directly influencing fleet investment, replacement cycles, and operational risk management in today's economic climate.

This session explores the rapid integration of artificial intelligence within the equipment sector, highlighting how smart machinery is revolutionizing operational efficiency. Attendees will discover how AI-driven automation and predictive analytics are shifting from experimental concepts to essential tools for modern fleet management and productivity.

Gain firsthand perspective from a panel of producers as they discuss the critical economic challenges and tight margins currently impacting their operations. This session provides dealers with a deeper understanding of the financial pressures driving customer decision-making and equipment investment strategies in today's market.

Choose from one of the breakouts offered

This downturn has been different than others in many ways. The COVID supply chain disruption saw 01-15 years worth of price increases over a three period. Interest rates, poor crop prices, and high input cost has reduces the numbers of buyers in the market to or just flat drove them out of business. 1-2 year equipment is still expensive for most buyers, 3-5 year ole d equipment is a dwindling sweet spot, and 6-10 year old equipment is bringing top dollars for most sellers. As dynamic change more  understanding of the big picture of who the customer is, how many are available, and what their long term future may hold is getting harder and harder. I this class we will look at strategies on how to deal with the new normal. 

Choose from one of the breakouts offered

Choose from one of the breakouts offered

Choose from one of the breakouts offered

Enjoy the fun city of Louisville, Kentucky!