Matt Rushing is the Global Deployment Lead for Farm Data & Connectivity at AGCO, where he leads global initiatives focused on the deployment, adoption, and support of AGCO’s digital agriculture and data platform solutions. In this role, he works closely with regional teams, dealers, and farmer customers to define deployment strategies, clarify solution capabilities, identify and address offering gaps, and ensure successful implementation aligned with AGCO’s long-term strategic objectives.

Since joining AGCO in 2000, Matt has held a variety of leadership positions spanning Sales Support, Sales, Product Line Leadership, and Product Management across both North America and Europe. His extensive international experience includes living and working in the United Kingdom, Switzerland, and the United States, while supporting customers and business operations throughout South America, Africa, Asia-Pacific, and Western, Central, and Eastern Europe.

With more than 30 years of experience in the agricultural equipment industry, Matt brings a unique blend of practical farming knowledge and global business expertise. Raised on a family farm in Western Kentucky, he began his career in the agricultural machinery sector with John Deere and Deutz Engine Group before joining AGCO.

Throughout his career, Matt has remained passionate about connecting technology with agriculture to help farmers operate more productively, efficiently, and sustainably. He enjoys working directly with farmers and industry partners and takes pride in contributing to the advancements in digital agriculture that help feed a growing world.

Currently based at AGCO’s Global Headquarters in Duluth, Georgia, Matt continues to lead initiatives that advance farm connectivity, data-driven decision-making, and the digital transformation of agriculture worldwide.