Join us on the beautiful Miller Course at the JW Marriott Turnberry for a shotgun scramble tournament. Cost is $400 per person. Four-person best shot teams will be assigned the week before the event.

Join us for food, cocktails, games and fun at Tidal Cove pool area Monday afternoon. Meet new people and enjoy the beautiful resort waterpark! Open bar and food provided. Registration required.

BizMatch Meetings are pre-determined/scheduled meetings between buyers and sellers.Those who are registered for BizMatch will receive details closer to the event. Want more information about BizMatch? Email us at produceexpos@farmjournal.com 

Join our attendees as we promote health and wellness with our morning 5K Run/Walk. Separate registration required.

Retailers are increasingly leading the charge in organic, regenerative and sustainable agriculture — driving produce sales both in-store and online, while also championing environmental and trade justice initiatives that extend beyond the store's walls. Join us for a panel discussion with top retailers who are making significant strides in organic practices today. Learn about their sustainability initiatives and bold vision for the produce department of tomorrow. Don't miss the opportunity to experience how these industry leaders are shaping the future of produce and what it means to your business.

Panelists: Erik Brown, Whole Foods
                 Matt Fowler, Natural Grocers
                 Alan O'Donoghue, Sprouts

Speaker:  Jonna Parker, Vice President and Team Lead for Fresh Foods, Circana

While the organic produce category performed well in 2023, with both dollar and volume sales increasing compared to the previous year despite inflationary pressures, organic fruits and vegetables still represent a small segment of the overall market and share has only ticked up marginally in the last 5 years. Jonna Parker, vice president and team lead for Fresh Foods at Circana, explores what makes the organic produce shopper tick, how organic produce is being seen by current base consumers of "affluent" as well as new emerging vital shopper groups such as Gen Z and how retailers and suppliers can best position themselves to drive sales in the category. 

Speaker Steve Lerch

Consumer behavior and purchase drivers are evolving faster than at any point in human history. The way we gather information, make purchase decisions and even the voices we trust look dramatically different than they did just 5 years ago. And when it comes to reaching the conscious consumer — with an ever-evolving set of health, ethical and environmental values —changes in shopper behavior can be even harder to predict. If the fresh produce industry wants to reach, influence and forge relationships with this important consumer, it needs to understand them, pay attention to what they're paying attention to, care about what they care about, and speak their language. Let’s get started…

Grab your lunch and choose your topic! Network with other attendees and recap topics from the morning sessions while enjoying your lunch.

Showtime! Visit all booths in our expo and see what's new in organics and more.

Join us for the final evening of networking. All those new people and connections you made during the event - now is the time for one last conversation and follow-up! Join us for dinner, cocktails and a beautiful Florida sunset outside on the Magnolia Courtyard patio.

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