JW Marriott Miami Turnberry Resort
Aventura, Florida

January 13-14, 2025

AGENDA

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GOPEX 2025 AGENDA 

GOPEX 2025 is set to draw retailers, grower-shippers, wholesalers, importers, exporters and other decision-makers from across the fresh produce industry. See our fantastic line-up below of top educational topics!  Additionally, the popular BizMatch meeting scheduler will be offered throughout the event to pair organics suppliers with qualified retail and wholesale buyers.

Time Name Description Location Name More Info
Monday, January 13, 2025
8:00 AM - 5:00 PMRegistration Open  
8:30 AM - 12:30 PMGolf

Join us on the beautiful Miller Course at the JW Marriott Turnberry for a shotgun scramble tournament. Cost is $400 per person. (easily add this on when registering)

 
11:00 AM - 2:30 PMAfternoon at Tidal Cove Pool

Join us for food, cocktails, games and fun at Tidal Cove pool area Monday afternoon. Meet new people and enjoy the beautiful resort waterpark! Open bar and food provided. Registration required.

 
12:00 PM - 6:00 PMExhibitor Setup Majestic Ballroom 1-5
3:30 PM - 5:30 PMBizMatch

BizMatch Meetings are pre-determined/scheduled meetings between buyers and sellers.Those who are registered for BizMatch will receive details closer to the event. Want more information about BizMatch? Email us at produceexpos@farmjournal.com 

Majestic Ballroom 6-8
7:00 PM - 9:00 PMOpening Reception Cascata Pool
Tuesday, January 14, 2025
6:45 AM - 7:45 AMSunrise 5K Walk/Run

Join our attendees as we promote health and wellness with our morning 5K Run/Walk. Separate registration required.

 
8:00 AM - 9:00 AMBreakfast Royal Ballroom
9:00 AM - 9:45 AMRetail Panel

Speakers:  TBD

Royal Ballroom
9:00 AM - 9:45 AMEducation Session: Who is today’s organic produce shopper and what’s the secret to driving their loyalty?

Speaker:  Jonna Parker, Vice President and Team Lead for Fresh Foods, Circana

While the organic produce category performed well in 2023, with both dollar and volume sales increasing compared to the previous year despite inflationary pressures, organic fruits and vegetables still represent a small segment of the overall market and share has only ticked up marginally in the last 5 years. Jonna Parker, vice president and team lead for Fresh Foods at Circana, explores what makes the organic produce shopper tick, how organic produce is being seen by current base consumers of "affluent" as well as new emerging vital shopper groups such as Gen Z and how retailers and suppliers can best position themselves to drive sales in the category. 

 
10:30 AM - 11:30 AMClosing Keynote Speaker - Engaging Conscious Consumers: Understanding, Connecting, and Influencing in the Modern Digital World

Speaker Steve Lerch

Consumer behavior and purchase drivers are evolving faster than at any point in human history. The way we gather information, make purchase decisions and even the voices we trust look dramatically different than they did just 5 years ago. And when it comes to reaching the conscious consumer — with an ever-evolving set of health, ethical and environmental values —changes in shopper behavior can be even harder to predict. If the fresh produce industry wants to reach, influence and forge relationships with this important consumer, it needs to understand them, pay attention to what they're paying attention to, care about what they care about, and speak their language. Let’s get started…

 
11:30 AM - 12:15 PMLunch & Roundtable Discussions

Grab your lunch and choose your topic! Network with other attendees and recap topics from the morning sessions while enjoying your lunch.

 
12:00 PM - 4:00 PMExpo Open

Showtime! Visit all booths in our expo and see what's new in organics and more.

Majestic Ballroom 1-5
6:30 PM - 9:30 PMClosing Reception

Join us for the final evening of networking. All those new people and connections you made during the event - now is the time for one last conversation and follow-up! Join us for dinner, cocktails and a beautiful Florida sunset outside on the Magnolia Courtyard patio.

Magnolia Courtyard