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revealing of our speakers!

2026 Agenda

Agenda is tentative and subject to change. Additional events and details will be posted soon.
* Items have additional cost to participate. Sign-up during registration process. 

Time Name Description Location Name
Monday, January 12, 2026
7:30 AM - 5:00 PMRegistration  
7:30 AM - 12:00 PMPickleball Tournament*

Join us for this new fun activity at East Coast Expo! No experience necessary - all welcome!

Check the box “Yes, I plan to play pickleball” when registering to get signed up. Cost is $55 per person. Pickleball paddle and other fun swag provided!

A short clinic will start the morning, and then teams will be assigned and a round robin fun tournament format will be played. You'll get to play with a variety of people! Paddles and balls provided. Snacks and drinks included.

 
8:30 AM - 12:30 PMGolf Tournament*  
9:15 AM - 1:30 PMLittle Havana Food Tour*

Discover some of the most authentic Cuban cuisine outside of the island
on a culinary adventure like no other in Little Havana. From sizzling empanadas
and mouthwatering Cubanos to refreshing mojitos and rich coladas, Little Havana
is a food lover's paradise. Our expert guides will take you on a gastronomic
journey introducing you to hidden gems and family-owned establishments that
have been serving up traditional Cuban fare for generations.

 
10:00 AM - 1:00 PMProduce Pool Day*

Looking to connect with fellow Produce Expo participants while taking in the
Florida sun? Join us at the JW Marriott's Cascata Pool for a morning of relaxation
and connection. We will offer build your own acai bowls, beverages, chair massages
and some other fun surprises. 

 
11:30 AM - 1:00 PMGolf Lunch & Awards*  
12:00 PM - 6:00 PMExhibitor Setup  
3:00 PM - 5:30 PMBizMatch Majestic Ballroom 6-8
7:00 PM - 9:00 PMOpening Reception Cascata Pool
Tuesday, January 13, 2026
6:45 AM - 7:45 AMSunrise 5K Walk/Run*

Join your fellow attendees as we promote health and wellness with a
5K Run/Walk on the Don Soffer Exercise Trail around the JW Marriott
Turnberry property. The event will start with a 10-minute stretch session. 

 
8:00 AM - 9:30 AMBizMatch Majestic Ballroom 6-8
8:00 AM - 9:00 AMBreakfast Royal Ballroom
9:30 AM - 9:50 AMFresh Trends 2026: Consumer Insights Revealed

ECPE attendees will get a first look at The Packer’s annual consumer report that takes a deep dive into 50 fresh fruit and vegetable commodities, exploring the why behind the buy of five generations of produce shoppers. What’s driving produce purchase today and how you can capture a larger share of basket? We’ll reveal data, insights and analysis from the report that will inform your success in the year ahead and beyond.

Speakers:  Jen Strailey, Produce Editorial Director, The Packer / Farm Journal

Royal Ballroom
9:50 AM - 10:30 AMHarnessing the Marketing Mindset of CPGs to Fuel Produce Consumption

This panel of marketing gurus will explore how bringing a CPG sensibility
to fresh produce marketing campaigns can elevate brands, cultivate loyal
customers and drive consumption. Panelists will discuss their most successful
campaigns to date and why they resonated, providing you with inspiration and
actionable takeaways for your business. 

Kevin Hamilton, Vice President of Global Marketing Communications for the U.S. Highbush Blueberry Council
Cristie Mather, Vice President Marketing,  Mushroom Council
Kim Chackal, Co-Owner, VP Sales & Marketing , Equifruit

Royal Ballroom
10:30 AM - 11:30 AMSuccess is a Journey, Not a Destination

SPEAKER:  Dominique Dawes, Three-time Olympian, Olympic Gold Medalist, and Gymnastics Academy Owner

Royal Ballroom
11:30 AM - 4:00 PMExpo Open Majestic Ballroom 1-5
6:30 PM - 9:30 PMClosing Reception

Free to all attendees!