Registration categories for ECPE 2026
- Retail
The Retail category encompasses employees of supermarket chains and grocery stores, convenience stores, farmer's markets, e-commerce and "meal kit" businesses. You will be contacted after registering to confirm if you qualify. - Foodservice
The Foodservice category encompasses restaurants, catering operations, supermarket chains and grocery stores, convenience stores, farmer's markets, e-commerce, and "meal kit" businesses. You will be contacted after registering to confirm if you qualify. - Wholesale/Distributor - Standard Rate $995/ Early Bird $795 until 11/1/2025
- Supplier/ Packer/ Grower/ Shipper - Standard Rate $1950/ Early Bird $1795 until 11/1/2025
- Allied/ Other Service Company or Organization - Standard Rate - $1495/ Early Bird $1295 until 11/1/2025
(this covers any other category that doesn't fit into above four options)\
Questions? Email us at produceexpos@farmjournal.com.
No refunds made on registration after December 1, 2025.
JW Marriott Miami Turnberry Resort & Spa
19999 West Country Club Drive
Aventura, Florida 33180
Discover luxury services, modern amenities and a stylish setting at the JW Marriott Miami Turnberry Resort & Spa. Elegantly designed, the spacious rooms and suites provide relaxing comfort with marble bathrooms and private balconies overlooking the resort's tropical grounds. Paradise is waiting for you at this beautiful resort!
ECPE Discounted Room Rate: $349 per night
Plus $40 reduced resort fee and taxes per night. Room rate expires on Friday, December 19, 2025.
Once registered for the event, a link will be provided to book your hotel room at the discounted rate. Hosted buyers reservations will be made for them by event staff.
Note: Our discounted rate applies to the dates of 1/10/2026 thru 1/14/2026 and is based on availability.
Join us at the beautiful JW Marriott Turnberry resort with two full days of activities, networking, BizMatch speed business dating, education, expo and the chance to meet with the top supplies in fresh produce.
- Go online and apply for our hosted buyer program which features:
- Waived registration fees
- Complimentary hotel nights
- Possible travel/airfare reimbursement
- BizMatch participation (mandatory if receiving hosted experience)
To secure your hosted buyer spot, please fill out the hosted buyer registration or contact Jordan Davis at jordandavis@thepacker.com.
REFER A FRIEND - Introduce us to your fellow buyers and retailers, and if they’re approved to attend East Coast Produce Expo, we’ll give you both an entry to win an ECPE Prize Package valued at over $500. Receive an entry into the prize drawing for each person your refer.
NETWORKING ACTIVITIES OFFERED
All activities below include a fee to attend. Activities will include a mix of buyers and suppliers for optimal networking.
No refunds on any cancellation of activities after December 1, 2025.
Steeped in a rich country club tradition are the two legendary 18-hole championship courses in Aventura. Originally designed by renowned golf course architect Robert Trent Jones, Sr., both the Soffer and Miller courses have been re-imagined by famous golf icon Raymond Floyd, and have played host to numerous South Florida PGA and LPGA championships. The longer and more challenging course of the two, the Soffer Course brings you risk and reward on nearly every hole, with narrow fairways winding past small creeks. The white sand creates a stunning contrast with the lush ficus, banyan, and olive trees lining the fairways.
Monday, January 12, 2026
8:30 am - 12:30 pm
Soffer Course
Limited to 100 players
add to registration/ RSVP required
- Premium Golf Cart with enhanced GPS system
- Complimentary privileges to practice area and facilities
Cost - $434 per person
- Includes mandatory $40 forecaddie gratuity
(+ $95 Club Rental if needed)
LITTLE HAVANA FOOD TOUR
Discover some of the most authentic Cuban cuisine outside of the island on a culinary adventure like no other in Little Havana. From sizzling empanadas and mouthwatering Cubanos to refreshing mojitos and rich coladas, Little Havana is a food lover's paradise. Our expert guides will take you on a gastronomic journey introducing you to hidden gems and family-owned establishments that have been serving up traditional Cuban fare for generations.
DATE & TIME: Monday, January 12, Depart hotel at 9:15 AM
Return to Hotel by 1:30 PM
COST: $130
Attendees: 10 Minimum/ 50 Maximum
PICKLEBALL TOURNAMENT
Join us for this new fun activity at East Coast Expo! No experience necessary - all welcome!
Check the box “Yes, I plan to play pickleball” when registering to get signed up. Cost is $55 per person. Pickleball paddle and other fun swag provided!
A short clinic will start the morning, and then teams will be assigned and a round robin fun tournament format will be played. You'll get to play with a variety of people! Paddles and balls provided. Snacks and drinks included.
DATE & TIME: Monday, January 12, 7:30am Departure from Hotel
Return to hotel by 12:00 PM
COST: $75
Location: The Yards
Attendees: 32 Minimum/ 64 Maximum
PRODUCE POOL DAY
Looking to connect with fellow Produce Expo participants while taking in the Florida sun? Join us at the JW Marriott's Cascata Pool for a morning of relaxation and connection. We will offer build your own acai bowls, beverages, chair massages and some other fun surprises.
DATE & TIME: Monday, January 12, 10:00 AM - 1:00 PM
COST: $25
PRODUCE ON THE PAVEMENT 5K RUN/WALK
Join your fellow attendees as we promote health and wellness with a 5K Run/Walk on the Don Soffer Exercise Trail around the JW Marriott Turnberry property. The event will start with a 10-minute stretch session.
DATE & TIME: Tuesday, January 13, 6:45 AM - 7:45 AM
COST: $45
