Speaker Steve Lerch

Consumer behavior and purchase drivers are evolving faster than at any point in human history. The way we gather information, make purchase decisions and even the voices we trust look dramatically different than they did just 5 years ago. And when it comes to reaching the conscious consumer — with an ever-evolving set of health, ethical and environmental values —changes in shopper behavior can be even harder to predict. If the fresh produce industry wants to reach, influence and forge relationships with this important consumer, it needs to understand them, pay attention to what they're paying attention to, care about what they care about, and speak their language. Let’s get started…