Registration Opens in December 2025. Early bird rates expires March 6, 2026

Non-Exhibitor Attendee Pricing

• Retail Buyers                   
  The Retail category encompasses employees of supermarket chains and grocery stores, convenience stores, farmer's markets, and e-commerce/"meal kit" businesses. You will be contacted after registering to confirm if you qualify.  
   
• Foodservice Buyers        
  The Foodservice category encompasses restaurants, catering operations, supermarket chains and grocery stores, convenience stores, farmer's markets, and e-commerce and "meal kit" businesses. You will be contacted after registering to confirm if you qualify. 
   
• Wholesalers/Distributors                                       Early Bird: $699                                                                                          Standard:  $925
   
• Supplier/Packer/Grower/Shipper                           Early Bird: $1695                                                                                       Standard: $1950
   
• Allied / OTHER**                                                      Early Bird: $1195                                                                                        Standard: $1495
  **(this covers any other category that doesn't fit into above 4 options)
  
  EARLY BIRD PRICING UNTIL MARCH 6, 2026
   
• Confirmed Exhibitor Booth Staff*
  Interested in exhibiting at the show? See exhibitor information and how to purchase a booth here.

Questions?
Email us at produceexpos@farmjournal.com

*Exhibitors – Each confirmed exhibiting company will be emailed a unique link to register your booth staff. This will be sent after your booth application is complete. Additional exhibitor registrations are allowed for a fee of $525 per person.

No refunds made on registrations or event extras after April 1, 2026.

All West Coast Expo activities will take place at the JW Marriott Desert Springs.   

West Coast Expo discounted room rate:   
$267 plus $13 resort fee & taxes

Discounted room block information and link to book will be provided in your confirmation email after you register for the event.

Please do not refer to any email solicitations from outside companies. We DO NOT endorse or use any 3rd party hotel companies for our room blocks. The only valid communication about our room block will come directly from produceexpos@farmjournal.com in your registration confirmation.
Block expires on May 6, 2026

Our block runs from Wednesday, May 27 - Saturday, May 30th. If you are trying to book dates outside that window, it may show sold out. Please adjust your dates to fit within our block or call the hotel directly to book!

HOTEL CANCELLATION CLAUSE – INDIVIDUAL RESERVATION/ATTENDEE BLOCK:

• 1-night room and tax deposit will be taken on all reservations at time of booking.
• Cancellations without penalty are accepted up until April 29, 2026.
• Cancellations after April 30, 2026 guests will incur a 1-night room and tax charge.
• Cancellations after May 6th will be charged the full amount for the reservation made.

Unlock exclusive benefits by joining our Hosted Buyer Program! Gain access to top industry suppliers, connect with key decision-makers, and enhance your business opportunities—all while enjoying premium perks. 

Apply today and see if you qualify for our hosted buyer program which features:

• Waived registration fees
• Complimentary hotel nights
• Possible airfare reimbursement 
• BizMatch participation (mandatory if receiving a hosted experience)
• Access to personalized networking opportunities through BizMatch