Hispanic consumers are the engine of fresh, outspending other demographics on the fresh perimeter by 4% annually. Are you meeting this important shopper’s high standards for quality and variety? This session breaks down the "fresh-first" mindset of the Hispanic shopper. Discover how optimizing your product mix, leveraging organic trends, and mastering cross-merchandising strategies do more than reach one demographic — they elevate the shopping experience throughout the store.

Moderator: Jennifer Strailey, The Packer

Panelists:
Ruth Villalonga, CEO and Founder, Villa Communications
Robert Veilleux, Vice President Produce & Floral Operations, Vallarta Super Markets
Brian Dey, Retail & Merchandising Innovations Manager, Four Seasons Produce