


2026 AGENDA
All events listed are Central Standard Time. Check back for more details. Agenda subject to change.
| Time | Name | Description | Speakers | Location Name | |
|---|---|---|---|---|---|
| Monday, February 9, 2026 | |||||
| 3:35 PM - 4:10 PM | Fireside Chat: Cultivating a Sustainable Supply Chain with Audrey Leduc, U.S. Sustainability Director at McDonald’s | Audrey Leduc champions quantifying sustainability impact and building resilient, climate-ready supply chains that keep food systems reliable and competitive for McDonald’s. Beef has been at the core of McDonald’s menu and identity since it first opened its doors 70 years ago. The interview will explore how McDonald’s is committed to responsible beef sourcing and stewardship of natural resources and how they are working with beef producers and others in the beef supply chain to achieve the goal of 2050 net zero climate target. | Grand Ballroom | ||
| 4:10 PM - 4:15 PM | Preview of Day 2 | Grand Ballroom | |||
| 4:30 PM - 6:00 PM | Welcome Reception & Networking in Expo |
| Grand Ballroom Foyer | ||
| 6:00 PM - 8:00 PM | Top Producer Awards Banquet | Join us to recognize outstanding producers in the agriculture industry. Find out more about Top Producer Awards here. Dinner: 6:00 - 7:00 p.m. Top Producer of the Year Award Sponsored by: BASF and FENDT | Grand Ballroom | ||
| Tuesday, February 10, 2026 | |||||
| 7:00 AM - 8:00 AM | Breakfast | ||||
| 7:45 AM - 8:30 AM | Growth In Spite of Constraints: Lessons in Leadership | Chief executives across food and agriculture share real-life examples in how they took the bull by the horns to find opportunities in times of stress, applied creativity to lead their companies to success, and their outlook on opportunties and challenges in the agriculture sector in 2026 and beyond. | Grand Ballroom | ||
| 8:30 AM - 9:10 AM | Land Acquisition: Who Is At Risk & Where Are The Opportunities? | This session will deliver the latest research and insights about where producers may be at risk of consolidation and where golden opportunities exist to grow and expand ranging from diversification to alternative land uses to acquiring land for multiple uses. | Grand Ballroom | ||
| 9:10 AM - 9:20 AM | Industry Voice - Guest: BASF | Grand Ballroom | |||
| 9:20 AM - 9:50 AM | Break and Expo Time | Grand Ballroom Foyer | |||
| 10:00 AM - 10:45 AM | BREAKOUTS ROUND 1 | ||||
| 10:00 AM - 11:00 AM | AgriTalk Live Broadcast | Speaker: Chip Flory, Host, AgriTalk | Grand Ballroom Foyer | ||
| 10:55 AM - 11:40 AM | BREAKOUTS - ROUND 2 | ||||
| 10:55 AM - 11:40 AM | Leveraging AI to assess the risks: Chasing Water, Wind, & the Science of Weather Prediction | Recent weather extremes have underscored the need for flexible operations and improved forecasts. Cutting-edge developments in AI (Artificial Intelligence) forecasts open new opportunities for meteorologists and growers alike. In this talk, we will discuss the major weather and climate stories of 2025 while looking ahead to the new growing season in 2026. To achieve this, the audience will learn the seasonal influences of El Niño, La Niña, and other critical climate drivers. We’ll discuss the chances for late frost, severe weather, and how the spring pattern may shape planting windows. I’ll demonstrate how AI is transforming how we predict the weather, with new models powering more accurate and timely forecasts that help mitigate risks on the farm. | Germantown 1 | ||
| 10:55 AM - 11:40 AM | Farmland Investments, Capital and Control | Interest rates are high. Stable-to-increasing farmland values are facing off with tightness in inventory. Learn how to assess each opportunity and look beyond your common understanding of how, when and why to buy land. This asset is measured in acres but it's effect on your balance sheet, bottom line and control over your business is greater than just that.
| Germantown 2 | ||
| 10:55 AM - 11:40 AM | When Taking Risks In Times of Crisis Pay Off | Transform your decision-making process. Maybe you think in times like these you should hunker down and weather the economic storm. But you're wrong. Hear from other producers about how they've seized on the opporunities, no matter how hard the decision, and end up feeling good about making the tough call. | Germantown 3 | ||
| 10:55 AM - 11:40 AM | Farm Tax Update and Outlook | With major policy changes, there are implications for every farm and ranch business. The Farm CPA has been tracking the latest in tax policy and government programs. Get a firm understanding of what you should factor into your farm business and potential tax implications. | Wedgewood | ||
| 10:55 AM - 11:40 AM | Global Market Forces & The Farmer’s Bottom Line | Fertilizer markets have become one of the biggest wild cards in farm profitability. Supply disruptions, currency swings, trade policies, and energy prices continue to ripple through the global system — and American farmers are feeling the impact in every ton they buy. Join a dynamic conversation connecting the dots between global market forces and on-farm fertilizer costs. From geopolitics to natural gas prices and shipping constraints, our experts unpack what’s really driving fertilizer volatility — and how you can better time, plan, and budget your nutrient strategies for 2026 and beyond. | Midtown 3 | ||
| 11:45 AM - 1:30 PM | Lunch |
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| 11:45 AM - 1:30 PM | Without China, What’s the Next Demand Driver for U.S. Ag? Live taping of U.S. Farm Report |
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| 1:15 PM - 1:25 PM | Industry Voices #3 | Grand Ballroom | |||
| 1:30 PM - 2:00 PM | Break and Expo Time | Grand Ballroom Foyer | |||
| 2:00 PM - 2:45 PM | BREAKOUTS - ROUND 3 | ||||
| 2:00 PM - 2:45 PM | The Global Protein Outlook: Demand, Trade, and the Supply Picture | As global demand for protein evolves, so do the challenges and opportunities for U.S. producers. This session examines the forces shaping international trade, consumer trends, and supply dynamics across beef, pork, and poultry. Industry analysts and market experts will share insights on where growth is occurring, what risks to watch, and how producers can stay competitive in the shifting global protein landscape. | Midtown 3 | ||
| 2:00 PM - 2:45 PM | Rethinking Crop Insurance Programs | Instead of being on the hamster wheel of managing good years with tax incentives on capital purchases, there are other ways farmers can invest for when there are rainy (or hail) days. Policy has the potential to redefine risk management tools for farmers. This includes tax-deferred savings accounts, which farmers can invest pre-tax dollars, and be ready for when the next crop destructing storm comes. | Germantown 1 | ||
| 2:00 PM - 2:45 PM | Meet the Startup Teams Creating Big Ideas in Agriculture | AgLaunch presents the innovators who are looking to bring new solutions to the industry with a farmer-centric model. These two unique rounds of pitches are a capstone for these entrepenuers who are looking for farmer input and investment. Attendees will vote on their top choice. | Wedgewood | ||
| 2:00 PM - 2:45 PM | Unlock the Next Level of Soybean Yield Potential with Effective SCN Management | A conversation exploring the SCN challenge, management approaches and new innovations on the horizon to help tap into the next level of yield potential in soybeans. Presented by: BASF | Germantown 4 | ||
| 2:00 PM - 2:45 PM | The Future of Alternative Lending and Innovative Financing | Explore the rapidly evolving landscape of alternative lending options for American producers. As traditional bank financing becomes harder to access for many farmers—especially small and beginning operations—innovative models such as agri-fintech platforms, peer-to-peer lending, crowdfunding, supplier credit, and community-based microfinance are filling the gap. Industry leaders, lenders, ag tech entrepreneurs, and farmers will share their experiences with these new financing tools, discuss the benefits and challenges, and examine how technology and partnerships are reshaping access to capital in rural America. The discussion will spotlight success stories, risk considerations, and the potential for these models to scale, while also addressing regulatory and educational needs. Attendees will gain insights into what’s working, what’s next, and how to connect with alternative financing opportunities for their own agricultural ventures. | Germantown 2 | ||
| 2:00 PM - 2:45 PM | How to be Proactive: Pest and Disease Threats Facing Agriculture and What Farmers Should Know | Emerging pests and diseases represent one of the biggest challenges facing American agriculture and our global food systems today. This session, based on new research from Farm Journal Foundation, will break down the impacts of pest and disease risks, including on-farm income, trade, biosecurity, and more. This session will also look at policy-driven solutions for economic and financial sustainability in the midst of these threats. | Germantown 3 | ||
| 2:00 PM - 3:00 PM | AgriTalk Live Broadcast | Speaker: Chip Flory, Host, AgriTalk | Grand Ballroom Foyer | ||
| 2:55 PM - 3:40 PM | BREAKOUTS - ROUND 4 | ||||
| 2:55 PM - 3:40 PM | How to be Proactive: Pest and Disease Threats Facing Agriculture and What Farmers Should Know | Emerging pests and diseases represent one of the biggest challenges facing American agriculture and our global food systems today. This session, based on new research from Farm Journal Foundation, will break down the impacts of pest and disease risks, including on-farm income, trade, biosecurity, and more. This session will also look at policy-driven solutions for economic and financial sustainability in the midst of these threats. | Germantown 3 | ||
| 2:55 PM - 3:40 PM | Rethinking Crop Insurance Programs | Instead of being on the hamster wheel of managing good years with tax incentives on capital purchases, there are other ways farmers can invest for when there are rainy (or hail) days. Policy has the potential to redefine risk management tools for farmers. This includes tax-deferred savings accounts, which farmers can invest pre-tax dollars, and be ready for when the next crop destructing storm comes. | Germantown 1 | ||
| 2:55 PM - 3:40 PM | The Global Protein Outlook: Demand, Trade, and the Supply Picture | As global demand for protein evolves, so do the challenges and opportunities for U.S. producers. This session examines the forces shaping international trade, consumer trends, and supply dynamics across beef, pork, and poultry. Industry analysts and market experts will share insights on where growth is occurring, what risks to watch, and how producers can stay competitive in the shifting global protein landscape. | Midtown 3 | ||
| 2:55 PM - 3:40 PM | Tested and Approved — AgLaunch Startups Growing Rapidly | Meet five AgLaunch365 alumni now scaling sales nationwide after two years of farmer-led field validation. One has raised major venture funding to expand its GPS-enabled equipment-tracking platform; another secured multimillion-dollar investment and EPA support for a breakthrough corn earworm biological; a third is attracting national growers and capital for its grain-bin robotics system, one is an early alert system for crop disease detection being used across the US, and the final startup is a company that utilizes geospatial data to help farmers optimize nitrogen applications. Hear how these proven tools work on real farms, what adoption looks like, and what exclusive producer-only offers are available. | Wedgewood | ||
| 2:55 PM - 3:40 PM | The Future of Alternative Lending and Innovative Financing | Explore the rapidly evolving landscape of alternative lending options for American producers. As traditional bank financing becomes harder to access for many farmers—especially small and beginning operations—innovative models such as agri-fintech platforms, peer-to-peer lending, crowdfunding, supplier credit, and community-based microfinance are filling the gap. Industry leaders, lenders, ag tech entrepreneurs, and farmers will share their experiences with these new financing tools, discuss the benefits and challenges, and examine how technology and partnerships are reshaping access to capital in rural America. The discussion will spotlight success stories, risk considerations, and the potential for these models to scale, while also addressing regulatory and educational needs. Attendees will gain insights into what’s working, what’s next, and how to connect with alternative financing opportunities for their own agricultural ventures. | Germantown 2 | ||
| 2:55 PM - 3:40 PM | The Cost of Assumptions: Using Soil Test Data to Drive Nutrient Management Plans | Rooting fertilizer decisions in soil test data helps growers understand nutrient-supplying conditions, uncover opportunities to adjust their annual plans and challenge long-held assumptions. This session explores the fertilizer costs of phosphate and potassium based on updated Midwest Extension guidelines, connecting soil test trends to the real costs of meeting current recommendations and showing why nutrient management should be built on sound soil test foundations, not assumptions. | Germantown 4 | ||
| 3:50 PM - 4:30 PM | Exclusive Research: Agricultural Economic Outlook For 2026 | Farm Journal reveals its first Ag Economists Monthly Monitor of 2026, a survey of the nation's top agricultural economists. The results will focus on what producers should expect in 2026 and what economic challenges and opportunities will exist in the coming year. | Grand Ballroom | ||
| 5:00 PM - 7:00 PM | Dinner On Your Own | ||||
| 7:30 PM - 10:30 PM | Night Out Celebration - Jon Bon Jovi Bar | Join us on Broadway at Jon Bon Jovi Bar! Drinks included for all registered attendees. MUST wear your name badge for entrance to the venue and have valid ID to enter. Only those over 21 allowed. | |||
| Wednesday, February 11, 2026 | |||||
| 7:15 AM - 8:15 AM | Breakfast | ||||
| 7:45 AM - 8:30 AM | Competition Isn't in Your Backyard | Global competition is accelerating, and the landscape for agricultural trade is shifting fast. Producers are navigating new pressures and opportunities as markets worldwide evolve. Hear from experts who work directly in global trade about what’s changing and what it could mean for your operation. | Grand Ballroom | ||
| 8:30 AM - 8:40 AM | Industry Voice Guest: John Deere | Grand Ballroom | |||
| 8:40 AM - 9:00 AM | Break and Expo Time | Grand Ballroom Foyer | |||
| Monday, February 15, 2027 | |||||
| 11:00 AM - 2:00 PM | Registration and Expo | Come pick up your name badge before the conference begins! | Grand Ballroom Foyer | ||
| 2:00 PM - 2:05 PM | Welcome | Grand Ballroom | |||
| 2:05 PM - 2:45 PM | Opening Speaker | Grand Ballroom | |||
| 2:45 PM - 3:25 PM | Fireside Chat: TBD |
| Grand Ballroom | ||
| 3:25 PM - 3:35 PM | Industry Voice | Farm Risk Ready: Powering Resilient Farms | Grand Ballroom | ||
| Wednesday, February 17, 2027 | |||||
| 9:00 AM - 9:45 AM | General Session | Difficult topics, such as farmer suicide, are hard to confront but demand our attention. Hard times are trying times. Hear from farm families who have lost a loved one and people in agriculture on the front-lines trying to support them. This is a moment for the Top Producer family to not just better understand one of our industry's biggest threats, but also to find a way to help. | Grand Ballroom | ||
| 9:45 AM - 10:30 AM | Closing Session | Hear from other farmers’ who have structured their farm team with long-term vision. In some cases this meant creating space for younger generations, focusing on leadership development, bringing in non-family members, and creating “chairman of the board roles.” | Grand Ballroom | ||
| 11:00 AM | Depart at Leisure | Grand Ballroom | |||


