2025 Agenda
Monday 2/17/25
All events listed are Central Standard Time.
Time | Name | Description | Location Name | More Info | ||
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Monday, February 17, 2025 | ||||||
8:30 AM - 4:30 PM | Off-site Tour -- Explore Kansas City | Off-site Tour of Kansas City Fun
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10:30 AM - 4:00 PM | Win in Turbulent Times Pre Conference Workshop | Win in Turbulent Times Pre-Event Workshop
Facilitated by Mark Faust, Growth Advisor Top Producer Summit Workshop: How To Win In Turbulent Times In today’s challenging economic environment for farmers, consultant and coach Mark Faust sees opportunities for business growth. “With commodity prices being very low at break-even levels or below, how can farmers continue to move forward?” Faust asks. “Strategic thinking and exploring resource management are keys to improving profits and preparing for growth.” He’s facilitating a one-day business strategy bootcamp to kick off the Top Producer Summit. The agenda will cover:
“In addition to multiple worksheets and interactive tools, attendees will be able to take away three of their highest profit improving opportunities,” Faust says.
| City Beautiful C | |||
3:00 PM - 6:00 PM | Registration and Expo Open | Come pick up your name badge before the PBR reception! | City Beautiful Foyer | |||
7:00 PM - 10:00 PM | Kick Off Reception - PBR Bar, Power & Light District - Click More Info button for details | Join us in the famous Kansas City Power & Light District at PBR Sky bar for our opening reception! Sponsored by: | PBR Sky Bar - Power & Light District | |||
Tuesday, February 18, 2025 | ||||||
7:00 AM - 8:00 AM | Breakfast | City Beautiful D/E | ||||
8:00 AM - 8:10 AM | Welcome | Margy Eckelkamp, Brand Leader, Top Producer | City Beautiful D/E | |||
8:00 AM - 8:30 AM | Fireside Chat: U.S. Secretary of Agriculture Brooke Rollins & Kansas Senator Roger Marshall | Speakers: U.S. Secretary of Agriculture Brooke Rollins & Kansas Senator Roger Marshall | City Beautiful D/E | |||
8:30 AM - 9:30 AM | The Future of Farming | Speaker: Byron Reese,Futurist, Technologist and Entrepreneur | City Beautiful D/E | |||
9:30 AM - 10:00 AM | Expect the Unexpected: Exploring the Ag Economy in 2025 | Moderator: Tyne Morgan; Host, U.S. Farm Report | City Beautiful D/E | |||
10:00 AM - 10:15 AM | Break and Expo Time | City Beautiful Foyer | ||||
10:00 AM - 11:00 AM | AgriTalk Live Broadcast | Speaker: Chip Flory, Host, AgriTalk | City Beautiful Foyer | |||
10:15 AM - 11:00 AM | BREAKOUTS ROUND 1 | Choose one of the breakouts below to attend! | ||||
10:15 AM - 11:00 AM | 5 Trends to Watch Out for in Agriculture | Shaun Haney, Founder of RealAgriculture | City Beautiful A | |||
10:15 AM - 11:00 AM | How Global Food Security Impacts U.S. National Security | MODERATOR: Kelsey Barnes, Farm Journal Foundation
| City Beautiful B | |||
10:15 AM - 11:00 AM | Conquer Decision Paralysis | Rena Striegel, Transition Point Business Advisors
| City Beautiful C | |||
10:15 AM - 11:00 AM | How to Raise a Family In a Dying Culture |
| Mermaid A | |||
10:15 AM - 11:00 AM | Paul’s Crystal Ball: How Income Taxes May Change Due To The Election | Paul Neiffer, FarmCPAReport.com | Muse A/B | |||
10:15 AM - 11:00 AM | Demand: Is There Enough To Offset the Expected Global Surplus? | Jim McCormick, co-founder, AgMarket.Net® | Mermaid B | |||
11:10 AM - 11:55 AM | BREAKOUTS - ROUND 2 | Choose one of the breakouts below to attend! | ||||
11:10 AM - 11:55 AM | Grow Getters Panel |
| City Beautiful A | |||
11:10 AM - 11:55 AM | Agriculture in the Post-Peak Population Era | Matt Clark, Terrain, Senior Rural Economic Analyst U.S. agriculture has long operated under the banners of ‘feed the world’ and ‘grow exports’, but what happens when our top export partners reach peak population growth? How secure are our export partners? | City Beautiful B | |||
11:10 AM - 11:55 AM | Land Diversification: What to Know Before Exploring Renewable Energy and Conservation Opportunities | Quint Shambaugh, Pinion | Mermaid A | |||
11:10 AM - 11:55 AM | What's Ahead for Farm Input Pricing: Insights from An Analyst | Sam Taylor, Rabo AgriFinance | City Beautiful C | |||
11:10 AM - 11:55 AM | Think Like a Merchandiser | Jeff Kazin, Agris Academy | Mermaid B | |||
11:10 AM - 11:55 AM | Paul’s Crystal Ball: How Income Taxes May Change Due To The Election |
| Muse A/B | |||
12:00 PM - 1:30 PM | Lunch & AgLaunch Smart Farming Pitch Competition | Moderator: Clinton Griffiths, Host, AgDay | City Beautiful D/E | |||
1:45 PM - 2:30 PM | SPONSORED BREAKOUT SESSIONS ROUND 1 | Choose one of the breakouts below provided by our sponsors | ||||
1:45 PM - 2:30 PM | Tight Margins BIG Difference - Micros Widen the Profit Gap Provided by: Tracer Minerals | Speakers: Sarah Montgomery, Research and development | City Beautiful B | |||
1:45 PM - 2:30 PM | The Biological Boost: Increase Your Revenue and Yields With Biocontrol Technology - presented by New Leaf | Speakers: Dr. Natalie Breakfield, PhD, VP - R+D Dr. Aaron Kelley, PhD, Chief Commercial Officer Can a biological boost your on-farm profitability? Biocontrol technology leads the way in the next wave of biologicals. From bioinsecticides for CRW control to biofungicides for a range of crops, NewLeaf's science-led, data-backed, performance-driven approach provides new solutions to some of agriculture's biggest problems. In this session, learn about the vast opportunities in today's biological offerings as well as the differentiated technologies on the horizon that can impact your operation in the field and on the bottom line. | City Beautiful C | |||
1:45 PM - 2:30 PM | Grounded in Data: Transforming Field Insights into Smarter Agribusiness Decisions - presented by Earth Optics | Lars Dyrud, CEO of EarthOptics Unleash true optimization of your input dollars by turning hidden field data into actionable insights. This session will explore how mapping the physical, chemical, and biological properties of your soil can drive smarter input decisions, maximize efficiency, and boost profitability.
| Muse A/B | |||
1:45 PM - 2:30 PM | Phosphates are a problem, but it’s not too late for you to fix it - presented by Ostara | Matt Scholz, Ph.D., Senior Project Manager, Sustainable Phosphorus Alliance | City Beautiful A | |||
1:45 PM - 2:30 PM | Who is Going To Be Top Marketer This Year? presented by StoneX Financial Inc. | Speakers: Mark Gold, Founder and Lead Strategist | Mermaid B | |||
1:45 PM - 2:30 PM | How to generate value in today’s opportunities that reduce your carbon intensity score - presented by Nutrien Ag Solutions Carbon/Sustainability Team | Moderator - Carson Britz, Sr. Manager Strategic Accounts, Nutrien Ag Solutions
| Mermaid A | |||
2:30 PM - 3:00 PM | Break and Expo Time | City Beautiful Foyer | ||||
3:00 PM - 3:45 PM | Financial Outlook for U.S. Agriculture | Nate Kauffman,Kansas City Federal Reserve | City Beautiful D/E | |||
4:00 PM - 6:00 PM | Networking Reception Sponsored by Taranis | Sponsored by | City Beautiful Foyer | |||
6:00 PM - 8:00 PM | Top Producer of the Year Banquet | Join us to recognize outstanding producers in the agriculture industry. Dinner: 6:00 - 7:00 p.m. | City Beautiful D/E | |||
Wednesday, February 19, 2025 | ||||||
7:30 AM - 8:30 AM | Breakfast | City Beautiful D/E | ||||
7:30 AM - 8:30 AM | Hot Topics Panel: Looking into the crystal ball, what will be the key drivers for agriculture in 2025 and beyond. | Moderator: Margy Eckelkamp Panelists: Shane Thomas, Upstream Ag Insights This panel will explore the must-know topics and trends for your farm and business--from trade to technology, innovation to economics, and more.
| City Beautiful D/E | |||
8:30 AM - 9:30 AM | The Wild Ride: Living Life in the Arena | Zach Arend, Saddle Your Own Horse™ In his signature keynote, Zach reveals the three critical approaches to becoming a Saddle Up Leader™. Zach will share his journey from small-town kid to 2x Saddle Bronc Champion and how that has shaped the leadership philosophy he now teaches to his clients. Be prepared to change how you think about your role as a leader. It’s time you put yourself back in the arena and create the results you want to see. | City Beautiful D/E | |||
9:40 AM - 10:25 AM | BREAKOUTS - ROUND 3 | |||||
9:40 AM - 10:25 AM | Farm Equipment Economics | Matt Clark, Terrain Improvement in farm equipment have undoubtedly benefited farm | City Beautiful A | |||
9:40 AM - 10:25 AM | Change Is The Only Constant: But it Doesn’t Have To Be a Threat | Susan Stroud, No Bull Join Susan delving into the transformative shifts reshaping the grains and oilseeds markets. Discover actionable strategies to identify emerging trends, mitigate risks, and build a resilient business that can capitalize on future opportunities. | City Beautiful B | |||
9:40 AM - 10:25 AM | The End of the Family Business: Why Planning for the End Makes for a Better Family and Business Today | Lance Woodbury, Pinion Global One common metric of success for family businesses is the number of | City Beautiful C | |||
9:40 AM - 10:25 AM | Stressed? | Rena Striegel, Transition Point Business Advisors In tough economic times, you may be asking yourself, “Why do a I want to be a farmer?” Rena Striegel of Transition Point Advisors will help next generation producers and multigenerational farms identify the sources of friction in your business and relationships. She will help attendees outline clear outcomes and expectations to alleviate the pressure points. | Muse A/B | |||
9:40 AM - 10:25 AM | Working With (Not For) Your Lender | Jim Halvorsen, CliftonLarsonAllen The ag economy is suffering and growers need to know how to manage their lending relationships, what information to provide and how the bank analyzes your statements. Recently I ran into a client that was being evaluated in a way that didn’t account for some of his equipment trades v. depreciation and it was negatively impacting him. He was sharp enough to know something wasn’t right, but couldn’t get to the source of it. It made him wonder about other farmers that don’t question things. | Mermaid A | |||
9:40 AM - 10:25 AM | Next Gen: Challenges and Opportunities Facing the Next Generation of Farmers | Moderator: Tricia Beal, CEO Farm Journal Foundation
| Mermaid B | |||
10:00 AM - 11:00 AM | AgriTalk Live Broadcast | Speaker: Chip Flory, Host, AgriTalk | City Beautiful Foyer | |||
10:25 AM - 10:45 AM | Break and Expo Time | City Beautiful Foyer | ||||
10:45 AM - 11:30 AM | SPONSORED BREAKOUT SESSIONS ROUND 2 | Choose one of the breakouts below provided by our sponsors | ||||
10:45 AM - 11:30 AM | Strategies to Maximize Soybean Yields - presented by BASF | Panelists: | City Beautiful A | |||
10:45 AM - 11:30 AM | In the Trenches with Fendt Momentum Presented by FENDT | Mark Brungardt, Strategic Senior Marketing Manager at Fendt | City Beautiful B | |||
10:45 AM - 11:30 AM | Get Stak’d Against Corn Rootworm with New Corn Trait Technology - presented by Golden Harvest | Drew Showalter, Head, Corn Portfolio Strategy, Syngenta | Muse A/B | |||
10:45 AM - 11:30 AM | Ways to Unlock Your Farm's Potential Presented by Total Acre |
Randy Dowdy, Valdosta, Georgia. | City Beautiful C | |||
10:45 AM - 11:30 AM | Science-Based Nutrient Management for Improved ROI -- presented by Nutrien eKonomics | Dr. Karl Wyant, Director of Agronomy, Nutrien | Mermaid A | |||
11:30 AM - 1:00 PM | Lunch & U.S Farm Report Taping - Breaking Down Brazil | Moderator: Tyne Morgan, Host, U.S. Farm Report Panelists: Sponsored by Taranis, BASF and Nutrien eKonomics | City Beautiful D/E | |||
1:00 PM - 1:30 PM | Break and Expo Time | City Beautiful Foyer | ||||
1:30 PM - 2:30 PM | What to Watch With the Weather in 2025 | Eric Snodgrass, Principal Atmospheric Scientist, Conduit Ag Weather risk in production agriculture is ubiquitous and the | City Beautiful D/E | |||
2:30 PM - 3:15 PM | Ag Policy Outlook | Mary Kay Thatcher, Senior manager of federal government and industry relations, Syngenta | City Beautiful D/E | |||
3:15 PM - 4:00 PM | Global Fertilizer Market Overview: What It Means At Your Farm Gate | Josh Linville, StoneX Fertilizer markets continue to see massive price volatility due to | City Beautiful D/E | |||
4:00 PM | Adjourn | City Beautiful D/E |