Jennifer Strailey is the editorial director, produce for Farm Journal/The Packer. Prior to joining The Packer, she was editor in chief of Winsight Grocery Business. Strailey brings two decades of experience covering the competitive grocery, produce, natural products and specialty food and beverage landscape. In previous roles her focus has been to provide retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales. Strailey began her journalism career at The Gourmet Retailer, where she was an associate editor and has been a longtime freelancer for a variety of trade media outlets. Additionally, she has more than a decade of experience in the wine industry, both as a reporter and public relations account executive.