This fireside chat explores the growing role of artificial intelligence (AI) in the produce industry, highlighting how cutting-edge technologies are helping supply chains evolve from reactive to predictive. Attendees will learn how AI tools help growers maintain product consistency, make smarter market timing decisions, flag promotional inconsistencies and provide greater traceability for consumers. For producers, this shift means staying competitive in a rapidly evolving landscape—embracing AI not just as a tool, but as a strategic partner in sustainable, profitable farming.