Lance Burditt is Senior Vice President at Farm Journal Inc., where he leads the Fresh Produce and Sustainability markets, including The Packer, Produce Market Guide, the East Coast and West Coast Produce Expos, and Trust in Food. With more than 25 years of experience in agricultural markets, Lance has a proven track record of growing agricultural businesses while championing alignment between commercial teams and customer needs. In addition to his leadership responsibilities at Farm Journal, Lance brings a unique practitioner's perspective to the industry as the owner-operator of Legacy Acres, a working farm he manages with his family. His combination of hands-on agricultural experience and strategic business acumen gives him credibility with both growers and the companies seeking to partner with them. Lance's leadership philosophy centers on building authentic relationships and delivering measurable value across the agricultural ecosystem. He is particularly driven by opportunities that create meaningful impact for rural communities, recognizing that the strongest solutions most often emerge from collaborative effort.