This interactive fireside chat will look at the current challenges facing the produce supply chain, where disruptions have significantly increased over the last decade. With market volatility expected to continue, we will discuss how shifting trade routes and changing global pricing structures impact the industry. We will also explore how leaders in the producer industry are using technology to manage yield risks, navigate fragmented markets and secure practical procurement wins. Attendees will leave with a four-step playbook to cut through the noise, avoid the most common AI pitfalls and take their first real step by Monday morning. 

Christina Herrick, The Packer 
Francisco Martin-Rayo, CEO, Helios