Registration Information

Registration for WCPE 2021 is now open for all categories:

  • Confirmed Exhibitors*
  • Retail Buyers
  • Foodservice Buyers
  • Wholesalers/Distributors
  • Supplier/Packer/Grower/Shipper       Cost: $1495
  • Allied                                                      Cost: $995

Questions? Email us at

*Exhibitors – Each confirmed exhibiting company is allowed TWO complimentary registrations to this event.  You will be emailed a discount code to use when registering. Additional exhibitor registrations are now allowed for a fee.

Register Now!


Attendee COVID-19 Protocols

Farm Journal and The Packer are dedicated to hosting a Covid-conscious, in-person West Coast Produce Expo 2021 in Las Vegas, Nevada.

The following guidelines have been set in accordance with local and state laws, as well as hotel regulations. Please review and follow these guidelines to help us ensure a safe environment and successful event for all participants.  

We’re excited to see you in Vegas! 

This event WILL require masks to be worn at ALL TIMES. Masks are mandatory in the state of Nevada and also at Red Rock Casino. If you do not comply, the hotel will you ask to leave the property.



Red Rock Casino Resort & Spa

11011 W Charleston Blvd
Las Vegas, NV 89135

With an unrivaled aesthetic and attention-to-detail apparent at every turn, Red Rock offers a refined resort experience—all amongst Las Vegas’ most striking setting. From award-winning accommodations to service as unwavering as the neighboring sandstone canyons, welcome to a casino experience, redefined.

Welcome to Red Rock Resort.

Room Block Expired April 19, 2021


You may contact the hotel directly to inquire about booking rooms outside of our block at this time.


Calling All Buyers

Ditch Wi-Fi lags and Zoom calls for an in-person opportunity to meet, network and talk shop with the top suppliers in fresh produce at The Packer’s 2021 West Coast Produce Expo. This one-year-only event format has been scaled to deliver what’s most meaningful to you in a COVID conscious environment including:

  • Socially-responsible receptions
  • Staggered exhibit hall entry
  • Customized, small-cap meeting assistance via the BizMatch program
  • Lively golf tournament
  • Deeper connections with new and old Acquaintances

Want the high roller experience?

You may qualify for our hosted buyer program which features:

  • Waived registration fees
  • Complimentary hotel nights
  • BizMatch participation (mandatory if receiving a hosted experience)

Contact Gage Rohwer, , to see if you qualify!


Join us for the annual West Coast Produce Expo golf tournament!  

Check the box “Yes, I plan to golf” when registering to get signed up.

Limited to 144 golfers.  

Teams will be assigned by West Coast Produce Expo staff.  

You can make team requests by emailing

Date:  Tuesday, May 18, 2021
Time:  7:30 AM Shotgun start
Location:  The Arroyo Golf Club 
Cost:  $250 per player
Clubs can be rented directly from the golf course if needed. Please contact the course directly if you need to rent clubs.  Complete the Golf Club Rental Form


6:30am - 7:30am       Breakfast in TBones Restaurant at Red
                                     Rock Hotel  (before boarding shuttle bus)
6:30am - 7:30 am       Shuttle will run back and forth between
                                      hotel and golf course
7:30 am                        Shotgun Start -- All Teams Tee Off
12:00pm - 1:00pm       Shuttle will run transporting golfers back
                                       to the hotel
12:30pm                     Golf Lunch & Awards - Charleston
                                     Ballroom at Red Rock Hotel   

                                       (not at golf course)


Farm Journal is closely monitoring COVID-19 restrictions and will make adjustments to the live event accordingly.