Registration Information

Registration for WCPE 2021 is now open for all categories:

  • Confirmed Exhibitors*
  • Retail Buyers
  • Foodservice Buyers
  • Wholesalers/Distributors
  • Supplier/Packer/Grower/Shipper       Cost: $1495
  • Allied                                                      Cost: $995

Questions? Email us at produceexpos@farmjournal.com

*Exhibitors – Each confirmed exhibiting company is allowed TWO complimentary registrations to this event.  You will be emailed a discount code to use when registering. Additional exhibitor registrations are now allowed for a fee.

Register Now!

 

Attendee COVID-19 Protocols

Farm Journal and The Packer are dedicated to hosting a Covid-conscious, in-person West Coast Produce Expo 2021 in Las Vegas, Nevada.

The following guidelines have been set in accordance with local and state laws, as well as hotel regulations. Please review and follow these guidelines to help us ensure a safe environment and successful event for all participants.  

We’re excited to see you in Vegas! 
 

HOTEL INFORMATION

Red Rock Casino Resort & Spa

11011 W Charleston Blvd
Las Vegas, NV 89135

With an unrivaled aesthetic and attention-to-detail apparent at every turn, Red Rock offers a refined resort experience—all amongst Las Vegas’ most striking setting. From award-winning accommodations to service as unwavering as the neighboring sandstone canyons, welcome to a casino experience, redefined.

Welcome to Red Rock Resort.

Discounted Room Rate:

$109 PER NIGHT (plus $20 resort fee)

Room Block Expires April 19, 2021

HOSTED BUYER PROGRAM

Calling All Buyers

Ditch Wi-Fi lags and Zoom calls for an in-person opportunity to meet, network and talk shop with the top suppliers in fresh produce at The Packer’s 2021 West Coast Produce Expo. This one-year-only event format has been scaled to deliver what’s most meaningful to you in a COVID conscious environment including:

  • Socially-responsible receptions
  • Staggered exhibit hall entry
  • Customized, small-cap meeting assistance via the BizMatch program
  • Lively golf tournament
  • Deeper connections with new and old Acquaintances

Want the high roller experience?

You may qualify for our hosted buyer program which features:

  • Waived registration fees
  • Complimentary hotel nights
  • BizMatch participation (mandatory if receiving a hosted experience)

Contact Gage Rohwer, grohwer@farmjournal.com , to see if you qualify!

GOLF TOURNAMENT

Join us for the annual West Coast Produce Expo golf tournament!  

Check the box “Yes, I plan to golf” when registering to get signed up.

Limited to 144 golfers.  

Teams will be assigned by West Coast Produce Expo staff.  

You can make team requests by emailing produceexpos@farmjournal.com

Date:  Tuesday, May 18, 2021
Time:  7:30 AM Shotgun start
Location:  The Arroyo Golf Club 
Cost:  $250 per player
 
Clubs can be rented directly from the golf course if needed. Please contact the course directly if you need to rent clubs.  Complete the Golf Club Rental Form

 

Farm Journal is closely monitoring COVID-19 restrictions and will make adjustments to the live event accordingly.