West Coast Produce Expo 2026

The produce industry’s premier domestic networking event, West Coast Produce Expo (WCPE) is held at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Join us for an exciting, educational and fun-filled agenda including activities such as:

Farm and Field Tours
Golf and Pickleball Tournaments
High-profile keynote speakers and education sessions
Top retail and foodservice buying companies in attendance
Bustling exhibit floor with over 200+ exhibitors
Themed receptions
And more!

WCPE attracts national buyers from top retail, wholesale and foodservice companies and delivers an industry best three-to-one buyer to supplier ratio, with 90% of the buyers recommending or making final purchasing decisions. Exhibitors and attendees represent the movers and shakers from throughout the fresh produce supply chain. Come to Palm Desert and mix business and pleasure with us!

JW Marriott Desert Springs Resort & Spa in Palm Desert, CA

GENERAL REGISTRATION

EXHIBITOR REGISTRATION

EXPECTED BUYING COMPANIES