Full Name
Heidi Vermeer Quist
Job Title
Licensed Clinical Psychologist and Family Business Consultant
Company
Heartland Christian Counseling & VQ Consult
Speaker Bio
Dr. Heidi Vermeer-Quist is a Licensed Clinical Psychologist, Family Business Consultant, and a third-generation shareholder of Vermeer Corporation, a privately held family-owned business based on Iowa.

At Vermeer Corporation, Heidi developed and chaired the Ownership Council. She implemented various family business governance best practices from 2008-2016, developing the Vermeer Family Office. Heidi served on the Board of Directors at Vermeer from 2014 – 2017 completing a full term as a Shareholder Director.
She continues to work closely with leaders of the Vermeer family and business to promote healthy communication, excellence in governance, alignment of goals, and the growth of all persons involved.

Heidi and her husband, Chad, co-own and direct VQ Consult (primarily a family business consulting practice) and owned/managed Heartland Christian Counseling (outpatient mental health clinics serving central Iowa) from 2018-2025.

Heidi has presented the Vermeer Story of Family Business Governance at various conferences through Loyola Family Business Center, FBN – USA, FBN – International, Prairie Family Business Center and other smaller family business gatherings. She provides various assessment and training to organizations to assist individuals and teams in leadership development (particularly development of self-awareness and communication skills). Heidi and her husband Chad have worked with many family businesses, assisting them in developing family councils, family constitutions, and various family business governance best practices. Heidi also served on the Board for FBN-USA, serves as consultant facilitator for UNI Family Business Center, the Advisory Board for Family Business Magazine, and many other leadership roles in her profession of psychology and in her community.

In her limited clinical practice, Heidi provides psychotherapy services to treat a variety of mental health and relational problems, and she offers regular trainings and supervision to other clinicians. Heidi actively teaches a variety of classes that incorporate stress management skills, positive psychology, resiliency, and effective communication. She is writing a series of books, Gardening Your Life, which provide practical applications of best practices in the field of psychology integrated with Christian faith.

Heidi received her Bachelors degrees in Psychology and Music from Calvin College and her Doctorate in Clinical Psychology from Wheaton College.
She resides in Urbandale, Iowa with Chad and their 3 kids.

www.vqconconsult.com
www.gardeningyourlife.com
Heidi Vermeer Quist