Jordan Martin is the Business Unit Director for the Northeast at TIMAC AGRO USA with 20 years of both industry experience and experience as a grower. He is also part of the Product Management team where he has worked in applied research plots across the Northeast looking at how new technologies integrate into both high yield and highly nutrient efficient crop programs. While much of the research and product development has focused on corn, soybeans and wheat, Jordan has also worked extensively with vegetable and fruit growers across his region where he has helped growers develop nutrient programs. As both a Certified Crop Advisor and a grower, Jordan values both the practical and the innovative approach to nutrient programs in a variety of crops.