As the agricultural industry faces rapid shifts in technology, labor, and customer expectations, looking beyond the farm gate offers a competitive advantage. This session brings together cross-industry leaders from the construction and trucking sectors to share the blueprints they used to master fleet telematics, preventative maintenance, and "uptime-first" service models. Join us for a deep dive into how these heavy equipment giants optimized their dealership operations and discover how you can adapt their proven strategies to drive profitability and resilience in the agricultural market.