Eve Pollet is a senior vice president on the strategic intelligence team at DMI and leads the Milk Molecules Initiative at DMI. Eve’s background is in consumer and cultural insights and foresight for a variety of industries including CPG, food, beauty, pharma, media and technology. As part of the strategic intelligence team at DMI, Eve analyzes long-term and emerging trends outside of dairy to develop foresight past the current time horizon to size long-term opportunities and issues for U.S. dairy. Eve works to take identified long-term issues and opportunities grounded in foresight research and turn them into strategic initiatives for transformational, industrywide change. One of those initiatives is the Milk Molecules Initiative that Eve leads. The initiative involves the construction of digital R&D platforms for advanced health and wellness research to create new market opportunities for farmers and the dairy industry.