First Name
Kellee
Last Name
Harris
Company
The Giumarra Companies
Job Title
Vice President, Retail Merchandising Services
Speaker Bio
Kellee Harris plans and executes in-store and online retail merchandising programs for seven fresh produce divisions of The Giumarra Companies that serve key accounts in the United States and Canada. She also serves as the corporate liaison for Giumarra to Fair Trade USA and is an active member of the IFPA Sustainability Committee and Packaging Subcommittee Working Group.
As part of her merchandising expertise, Kellee manages regional merchandising brokers to help support sell-in and sell-through retail campaigns, social media promotions and sampling programs to increase lift and brand awareness.
Joining the fresh produce industry over 15 years ago, Kellee holds a 40+ year background in researching, creating and selling innovative consumer marketing, merchandising and packaging solutions using proven tactics from a diverse background including experience in the sporting goods and high tech industries.
Kellee graduated with a Bachelor of Science in Journalism from the University of Oregon and holds a Masters of Business Administration degree from the University of Portland. She is married and has three daughters.
As part of her merchandising expertise, Kellee manages regional merchandising brokers to help support sell-in and sell-through retail campaigns, social media promotions and sampling programs to increase lift and brand awareness.
Joining the fresh produce industry over 15 years ago, Kellee holds a 40+ year background in researching, creating and selling innovative consumer marketing, merchandising and packaging solutions using proven tactics from a diverse background including experience in the sporting goods and high tech industries.
Kellee graduated with a Bachelor of Science in Journalism from the University of Oregon and holds a Masters of Business Administration degree from the University of Portland. She is married and has three daughters.
