Steve Lerch is a former Google executive, a consultant, and an international speaker. He spent a decade at Google designing the digital strategies and marketing campaigns for well known brands like GoPro, federal government agencies like the US Census, and USDA Checkoff Programs like the National Pork Board. While at Google, Steve also served as an Innovation Evangelist and "Noogler Leader," teaching thousands of new employees the cultural principles and strategies that are necessary to drive new ideas. Over the last nine years, Steve has specialized in the food and agriculture industry, working with everyone from Avocados From Mexico to John Deer to National Beef. After leaving Google in 2019, Steve founded Story Arc Consulting where he serves as a keynote speaker, a facilitator of innovation and brainstorming workshops, and a consultant on subjects like strategic planning, marketing, and digital strategy.