Ray has based his entire career on bringing technology to the agriculture and fresh food industry. He has held several key positions and has built a reputation of success and trust across these industries. Most recently, he was the Vice President of Food Traceability at iTradeNetwork. Prior to that Ray was Vice President of Business Development at FoodLink Online. Before joining FoodLink, Ray had started a software company to help solve the fresh produce industry’s most pressing problems, food safety and traceability. TrueTrac LLC was formed in 2009 in the wake of the Spinach crisis. This era marked the beginning of several major changes for the fresh food industry, including improving cold chain management, food safety compliance and comprehensive supply chain traceability. After a modest, but very efficient investment, TrueTrac soared to become a leader in food traceability systems across several complex clients such as Dole, Del Monte, Tanimura & Antle, Growers Express, California Giant Strawberries, and many others.