Rebecca Catlett is the Director of Marketing and Communications at Okanagan Specialty Fruits (OSF), a fully integrated company responsible for developing bioengineered Arctic® apples. In her role, Rebecca leads a team that develops and implements strategic marketing and communication campaigns across diverse channels. Rebecca also represents Okanagan Specialty Fruits in industry relations and education outreach initiatives. Rebecca is enthusiastic about engaging with any audience to discuss the advantages of bioengineering, presenting information straightforwardly based on sound scientific facts.
One of her newest undertakings with OSF, Rebecca is spearheading the marketing launch of OSF's latest brand, Endless Orchard hard-pressed cider. The company produces the cider using only apples from Arctic varieties.
Hailing from Idaho, Rebecca's lifelong connection to the state fuels her passion for agriculture. Her career journey reflects a steadfast commitment to the industry, encompassing diverse roles within the supply chain, from reputable seed companies to her current position at Okanagan Specialty Fruits. Rebecca stands as an advocate for agricultural innovation, striving to ensure sustainability for future generations.