Alex has a 14-year tenure in retail, leading insight teams across Center Store, Frozen, and Fresh aisles for major companies like Kraft Heinz, Conagra, and JBS. Alex pioneered data-driven insights in his previous role with JBS, launching industry-first branded Beef solutions, earning category captaincy, and enhancing shopper solutions through data-driven strategies. Joining Circana's Fresh Foods team in 2023, Alex leads big-data and advanced analytic solutions for the produce portfolio. Alex is a recognized speaker at industry conferences, including the Path to Purchase Institute and Circana's Data Summit. Alex also imparts expertise in analytics as an instructor in Colorado State University's Masters program.