Chris Ford is the new business development and marketing manager for Viva Tierra Organic. Chris comes to Viva Tierra with more than 25 years of experience in organic produce, always a champion for organic integrity and social responsibility while expanding accessibility and opportunity for farmers, retailers and consumers. “Viva Tierra has truly been organic to the core® since 1984, with real dedication to both our growers and our customers.” Prior to joining Viva Tierra, Chris’ career has spanned leadership roles in sales, retail, strategic planning, supply chain management and grower relations from Earthbound Farm to Whole Foods Markets, Wild Oats and Alfalfa’s Market to, most recently, The Oppenheimer Group.