Tomatoes are the world’s most popular vegetable and one of the top 10 organic categories in the US! With the increasing demand of organics, this category is imperative to the success of any produce department and the organic fresh produce industry. As 100% organic growers and tomato connoisseurs for three generations, this is what Wholesum knows best. During this deep dive, Wholesum will share category and consumer insights from their most recent study on tomato consumers with implications for the commercialization of organic tomatoes.