|Virtual Escape Room Networking Event|
This fun networking event is limited to only 40 participants and an RSVP is required. Simply sign up here ahead of the event date! RSVP here! Final details will be emailed to you.
|Keynote: A Partnership for the Future of Organics||Jeff Huckaby, Grimmway Farms; Andy Thulin, Cal Poly College of Agriculture, FAES||Jeff Huckaby of Grimmway Farms and the Cal Organic brand, along with Cal Poly’s Dean of the College of Agriculture, Food and Environmental Sciences, Andy Thulin, will discuss their dynamic partnership and upcoming joint research plans.|
Stay after the keynote and join us for Q&A and discussion in small groups.
|Encore Case Study: Tomatoes Today – A Deep Dive into the Organic Tomato Consumer in Today’s Landscape||Joanna Jaramillo, Marketing Specialist, Wholesum|
Tomatoes are the world’s most popular vegetable and one of the top 10 organic categories in the US! With the increasing demand of organics, this category is imperative to the success of any produce department and the organic fresh produce industry. As 100% organic growers and tomato connoisseurs for three generations, this is what Wholesum knows best. During this deep dive, Wholesum will share category and consumer insights from their most recent study on tomato consumers with implications for the commercialization of organic tomatoes.
|Keynote: The Expanding Availability of Organics Imports||Joe Barsi, California Giant Berry Farms David Posner, Awe Sum Organics Chris Ford, Viva Tierra Organ|
The availability of organic produce is increasing as more countries are meeting standards and adhering to regulations. Join panelists David Posner of Awe Sum Organics, Joe Barsi of California Giant Berry Farms, Aaron Brookes of Jacob Farms del Cabo, and Chris Ford of Viva Tierra Organic as they highlight the new opportunities these emerging markets present.
|Networking/Discussion||Stay after the keynote and join us for Q&A and discussion in small groups.|
|Networking Happy Hour: Custom Cocktails w/ Mixologist||The availability of organic produce is increasing as more countries are meeting standards and adhering to regulations. Roland Fumasi of Rabobank talks imports economics and joins panelists David Posner of Awe Sum Organics and Joe Barsi of California Giant Berry Farms to highlight the new opportunities these emerging markets present.|