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Joe Barsi
President
California Giant Berry Farms
Aaron Brookes
Aaron Brookes
Director of Sales & Marketing
Jacobs Farm Del Cabo
Megan DeBates
Megan DeBates
Vice President of Legislative Affairs
Organic Trade Association
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Chris Ford
Business Development & Marketing Manager
Viva Tierra Organic
Roland Fumasi
Roland Fumasi
Vice President & Senior Analyst
RaboResearch Food & Agribusiness
Lance Honig
Lance Honig
Crops Branch Chief
USDA
Jeff Huckaby
Jeff Huckaby
President
Grimmway Farms
Angela Jagiello
Angela Jagiello
Director of Education & Insights
Organic Trade Association
David Posner
David Posner
Founder
Awe Sum Organics
Andy Thulin
Andy Thulin
Dean
Cal Poly College of Agriculture, Food and Environmental Sciences
Jennifer Tucker
Jennifer Tucker
Deputy Administrator, National Organic Program
USDA

Session Schedule

Keynote: Finding Trends in Organic NumbersLance Honig, USDA; Angela Jagiello, Organic Trade AssociationThe Packer’s Tom Karst, Organic Trade Association’s (OTA) Angela Jagiello, and USDA’s Lance Honig will delve into the latest facts and figures of the organic sector including the USDA organic survey, OTA’s research efforts, and The Packer’s Fresh Trends data.
Networking/Discussion Stay after the keynote and join us for Q&A and discussion in small groups.
Case Study: Tomatoes Today – A Deep Dive into the Organic Tomato Consumer in Today’s LandscapeJoanna Jaramillo, Marketing Specialist, Wholesum

Tomatoes are the world’s most popular vegetable and one of the top 10 organic categories in the US! With the increasing demand of organics, this category is imperative to the success of any produce department and the organic fresh produce industry. As 100% organic growers and tomato connoisseurs for three generations, this is what Wholesum knows best. During this deep dive, Wholesum will share category and consumer insights from their most recent study on tomato consumers with implications for the commercialization of organic tomatoes.

Keynote: Economic Opportunities & Challenges in Organic Produce – A Market UpdateRoland Fumasi, North American Regional Head RaboResearch Food & Agribusiness, Rabobank;Roland Fumasi of Rabobank talks organics economics with tips for capitalizing on opportunities and overcoming challenges.
Networking/DiscussionRoland Fumasi, Rabobank

Stay after the keynote and join us for Q&A and discussion in small groups.

Networking Happy Hour: BYOP (Bring Your Own Pet)  
Virtual Escape Room Networking Event 

This fun networking event is limited to only 40 participants and an RSVP is required. Simply sign up here ahead of the event date!  RSVP here!  Final details will be emailed to you.

Keynote: A Partnership for the Future of OrganicsJeff Huckaby, Grimmway Farms; Andy Thulin, Cal Poly College of Agriculture, FAESJeff Huckaby of Grimmway Farms and the Cal Organic brand, along with Cal Poly’s Dean of the College of Agriculture, Food and Environmental Sciences, Andy Thulin, will discuss their dynamic partnership and upcoming joint research plans.
Networking/Discussion 

Stay after the keynote and join us for Q&A and discussion in small groups.

Encore Case Study: Tomatoes Today – A Deep Dive into the Organic Tomato Consumer in Today’s LandscapeJoanna Jaramillo, Marketing Specialist, Wholesum

Tomatoes are the world’s most popular vegetable and one of the top 10 organic categories in the US! With the increasing demand of organics, this category is imperative to the success of any produce department and the organic fresh produce industry. As 100% organic growers and tomato connoisseurs for three generations, this is what Wholesum knows best. During this deep dive, Wholesum will share category and consumer insights from their most recent study on tomato consumers with implications for the commercialization of organic tomatoes.

Keynote: The Expanding Availability of Organics ImportsJoe Barsi, California Giant Berry Farms David Posner, Awe Sum Organics Chris Ford, Viva Tierra Organ

The availability of organic produce is increasing as more countries are meeting standards and adhering to regulations. Join panelists David Posner of Awe Sum Organics, Joe Barsi of California Giant Berry Farms, Aaron Brookes of Jacob Farms del Cabo, and Chris Ford of Viva Tierra Organic as they highlight the new opportunities these emerging markets present.

Networking/Discussion Stay after the keynote and join us for Q&A and discussion in small groups.
Networking Happy Hour: Custom Cocktails w/ Mixologist The availability of organic produce is increasing as more countries are meeting standards and adhering to regulations. Roland Fumasi of Rabobank talks imports economics and joins panelists David Posner of Awe Sum Organics and Joe Barsi of California Giant Berry Farms to highlight the new opportunities these emerging markets present.
Keynote: What’s Ahead for the National Organic ProgramJenny Tucker, Deputy Administrator of USDA National Organic ProgramThe USDA’s deputy administrator of the National Organic Program, Jenny Tucker, will cover numerous, top-of-mind organics issues including the latest on the Strengthening Organic Enforcement (SOE) Rule.
Networking/Discussion Stay after the keynote and join us for Q&A and discussion in small groups.
Encore Case Study: Tomatoes Today – A Deep Dive into the Organic Tomato Consumer in Today’s LandscapeJoanna Jaramillo, Marketing Specialist, Wholesum

Tomatoes are the world’s most popular vegetable and one of the top 10 organic categories in the US! With the increasing demand of organics, this category is imperative to the success of any produce department and the organic fresh produce industry. As 100% organic growers and tomato connoisseurs for three generations, this is what Wholesum knows best. During this deep dive, Wholesum will share category and consumer insights from their most recent study on tomato consumers with implications for the commercialization of organic tomatoes.

Keynote:The First 100 Days - An Industry Petition to the New AdministrationMegan DeBates, Vice president of legislative affairs, Organic Trade Association;

A new, incoming administration brings many policy changes with an emphasis on speed as most new Presidents roll out a “First 100 Days” agenda. The Packer, Organic Trade Association, and key fresh produce growers will discuss the issues vital to our industry including labor, trade, and food safety, and present a petition to elevate those issues which will be submitted to whitehouse.gov for an official response.

Networking/Discussion  

BizMatch Schedule

BizMatch9:00 AM - 5:00 PM (CST)  Pre-Scheduled Meeting
BizMatch9:00 AM - 5:00 PM (CST)  Pre-Scheduled Meeting
BizMatch9:00 AM - 5:00 PM (CST)  Pre-Scheduled Meeting
BizMatch9:00 AM - 5:00 PM (CST)  Networking
BizMatch9:00 AM - 5:00 PM (CST)  Pre-Scheduled Meeting