Rachel Shemirani understands the value of good food at good prices as Barons Market Senior Vice President. Born and raised in San Diego, Rachel is part of the second generation in the family-owned Barons Market. She oversees advertising, marketing, brand strategy, store operations, store design and community engagement for Barons Market. In 2018, Rachel was named as a Top Women In Grocery by Progressive Grocer Magazine. She regularly speaks on industry panels discussing current topics and best practices in the grocery retail space. Barons Market operates nine stores in Southern California and has been named “2023 Exceptional Independent” as well as “2023 Outstanding Independent” by national industry publications.