Farm Country Update: Next-Level Selling: Turn Data into Deals

Why Attend?

Cut through the noise. Learn how to focus on the right prospects—those most likely to buy—so your team spends less time chasing leads and more time closing deals.
Turn data into action. See how predictive modeling identifies the next generation of equipment buyers and sellers to guide smarter sales and marketing strategies.
Learn from the experts. Hear directly from industry leaders who know the machinery market inside and out and can show how data-driven insights translate to real ROI.

Casey Seymour, Moving Iron
Casey Seymour is a respected figure in the agricultural and heavy equipment industry, not only because of his extensive knowledge and practical expertise but also as a thought leader in the field of used equipment and sales processes. As the host of the Moving Iron Podcast, he has made contributions to the industry, challenging norms and shaping its future. Casey’s experience is rooted in tracking used equipment trends in dealerships for the past 17 years and consulting with dealerships about new and used equipment as well as sales processes

Candace Bergesh, Farm Journal
Candace Bergesch is the Director of Data Insights & Storytelling at Farm Journal Intelligence, where she helps partners use data to better serve America’s farmers and ranchers. Her work turns insights into action—from connecting machinery dealers with the right customers to driving adoption of conservation practices.

Candace’s background spans ag communications and marketing, with experience at Bill & Melinda Gates Agricultural Innovations, Osborn Barr, and Novus International. She’s a graduate of the Missouri School of Journalism and serves on the National Agri-Marketing Association board.